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Almost over 3.7 billion people are actually using email as their form of communication. Undeniably, email is also one of the most effective marketing tools until now. 

However, crafting an effective email that will drive results is also undeniably challenging. So, we’re here to help you with the most common problems of marketers, business owners and companies which is writing an email that will boost your brands performance.

Email Segmentation

You don’t want your email to be irrelevant as it can cost you to lose a prospect. So, being able to send emails that actually relates to what the audience is trying to communicate is essential for an effective email marketing. 

Email segmentation is one of the best strategies that you can do to make your emails relatable and personalized. It will help you build a relationship with your target audience without actually communicating with them directly. 

Here are some of the email segmentation that you can consider:

  • List segmentation

List segmentation is when you send email depending on the action that your target audience make. For instance, if the person signed up on the form on your website for a free downloadable e-book, then your email response should contain the link or the file that your audience signed up for.

It’s like listing all the possible actions of the consumers to counterpart with appropriate email responses. Moreover, you can also base your email on demographics of your audience like their age, sex, and location. 

  • Pre-built Segment

This is more like predicting the response of the consumer which is usually based on action triggers.

These action triggers are like subscribing, buying or cancelling orders. Marketers usually create emails beforehand for these certain action triggers making the emails more personalized.

Building Backward from the Goal

Every email that you will send to your target audience needs to have a goal. So, before sending your email, try to ask yourself if what’s your goal of sending a certain email. 

Are you mailing them for a purpose of persuading your customers to buy your products or services? Or are you mailing them to inform that they have purchased successfully? That’s what you need to ask before constructing a mail– your goal.

There are various types of email that you can utilize based on your goal of writing one.

4 Types of Email

  • Narrative Email

You can use this kind of email if you want to share your brand’s story or a customer’s story. As we all know, narratives are stories that can entice feelings which can be a good strategy when you want to build rapport with new subscribers. 

  • Persuasive Email

Most marketing emails are persuasive emails which usually convince target audience to buy certain products or services. In this type of email, you don’t perduade them directly because they will unsubscribe without a doubt.

What you need to do is to make the email compelling, as if you’re not persuading them. So, you can add such infographics, photos and interesting contents that will grab their attention.

Always remember that people become interested if they are sure that they will benefit from your email, so try to construct email that solve certain pain problems.

Moreover, note that persuasive email usually ends or starts with a call-to-action phrase that will help you convert a single email into sales. 

  • Expository Email

In contrast with persuasive, expository are all for facts. This email contains factual information that can be helpful for the target audience. These are facts that supports details about a certain product or sevice. Moreover, it usually answers the questions raised by the consumers. 

  • Descriptive Email

Descriptive email usually describes a product or services. This is mostly helpful when you’re launching a new product or you want to highlight one. 

One of the best thing to remember when writing a descriptive email is to use sensory images that can create a picture in the mind of the consumer. Adjevtives are your bestfriends in writing this one. Although be careful to not stuff it with plenty of adjectives as it will not turn out well.

Steps in Writing an Effective Email

  1. Write a compelling subject line

First impression sometimes lasts and subject lines are the first thing that your audience will read first. So, you have to work hard on making your subject line as compelling as possible. The effectiveness of your copy sometimes depends on this one as it is the first thing that your audience will be seeing. 

If you have a good subject line, there is a good chance for you to grab their attention, read your copy and hopefully purchase something from your products. 

How to write a compelling Subject line? 

  • Be brief and conscise

In writing the subject line, try to be brief, which means you need to make it short but with clear message. It will be easier to read and will cut the chase. 

Say what your email is all about in a clear and concise way. You don’t expect them to read your email if the subject line is something like hieroglyphics that they still need to decipher. 

  • Make them Curious

People tend to get excited when there is a mystery in it or something that arouses their interest. So, try to construct subject lines that could grab their attentions like including humurous lines or intriguing questions.

  • No to spammy language

Those spammy language like “Buy Now” is a bit overrated. Avoid sounding very promotional, just let it loose. It will make you sound desperate and will surely lose your potential customers.

Try to hook them up with with sales and deals such as free shipping, giveaways and BOGO’s.

  1. Keep Emails Short and Friendly

Admit it or not but you will agree if I say that you won’t read a full length email with overloaded information. So, just keep it short and simple since most of us are also busy with life, we don’t have all the time to read lengthy emails.

Try to sound accommodating and friendly to gain trust and build relationship with your customers and target audience.

  1. Add Relevant Information and Call to Action

Make sure your email has the basic journalistic formula: the 4 W’s and 1 H. 

  • What – in writing your email answer the question of ‘what is your email all about?’
  • When – include information such as time and date. For instance, the expiration of your deals or date of your next sales so that your customer will not miss it.
  • Where – sometimes you send emails to inform your customers about your upcoming events and the most important detail that you should not forget to include is the place as well as the date and time.
  • Why – this usually falls when you’re writing persuasive emails as you need to explain the reason why they need to acquire your products and services.

Just remember that formula and you’re good to go. 

Moreover, don’t forget to include phrases that suggests users to take necessary actions.