Shopify has added a new channel to its platform that will allow its users a wider reach and greater chance for visibility. The partnership between Shopify and Amazon is a dual-faceted opportunity presented to sellers that will enable them to use the unique features and benefits from both platforms. Also, the integration simplified the process to do so.
Expanding your business to either platform has become a lot easier. There will be no need to set up a completely new store from scratch in either one, which takes away the hassle and saves the sellers loads of time. In this article, you are going to get the rundown on the details about this new partnership to finally get on the ride.
HOW I WENT FROM 0 TO 50K IN 60 DAYS WITH AMAZON FBA
27 VIDEOS, OVER 5.5 HOURS CONTENT! STEP BY STEP, NO B.S.
*Result is not typical nor guaranteed.*
Perks of Amazon Marketplace
It is no secret that Amazon is really the top-tier e-commerce platform. The site experiences a constant growth of both sellers and shoppers – a clear indicator that it won’t be going away anytime soon. Even with updates on their customer communication policies that disallowed some aspects of seller to buyer communication, it does not seem to have discouraged the inflow of new business owners. It is a testament to the credibility and reliability of Amazon’s platform that is still being recognized today.
More than 300 million people all around the globe are active Amazon users. One very remarkable characteristic of the platform is that number. With that large available audience, the gathering of audience and the job of conversion is already taken care of. Sellers already have their work cut out for them. The only thing that needs to be done is to direct shoppers toward your store and your product. Sellers can focus on scaling their store, building their brand, optimizing their listings, and other measures to boost sales.
Amazon takes care of both its sellers and buyers. It offers features to its sellers than can help them boost their conversions, optimize their product listings with their A9 algorithm, and ultimately gain more sales while also prioritizing a high level of customer service once conversion is in play. Amazon also has one not-so-secret weapon that’s just theirs and it is their affiliate marketing program called Amazon Associates that sellers can also explore for their marketing solutions.
There are 14 established Amazon marketplaces worldwide. Japan, Europe, Middle East, Australia, and India being among the few. The e-commerce giant does not plan on stopping its expansion to put up their presence on multiple continents, with plans of extending its services to around 175 more countries.
The order fulfillment network of Amazon is also a key characteristic. Sellers love the FBA system because it takes off the burden of packaging, labeling, shipping, and tracking of parcels off of their shoulders. Any anomalies or errors in the logistics is also shouldered by Amazon. However, this system confuses sellers some of the time since it risks jeopardizing customer relations if the seller pushes through with letting the Amazon service settle the dispute and forces the customer to comply with the protocols. With the integration , you can avail of the FBA services as a Shopify user.
Perks of Shopify E-commerce Platform
Freestyle store building is the concept of Shopify. It is more customizable, which means that sellers can incorporate their brand’s unique tone without being held back by the limited design and template options. It is the go-to online store platform for any aspiring business owner. It is easy to set up and manage. The fees are generally reasonable with some free features as well. Web hosting is also taken care of with a decent SSL. The integration combines that attribute of Shopify plus the audience on Amazon. In other words, recipe for success.
Shopify can also be a form of safety net for you in case you run into some difficulties on Amazon. It may not be far from impossible because Amazon does a lot of amendments to its system and its policies from time to time that it’s kind of hard to keep tabs on the changes. Having both platforms functioning and performing well means multiple sources of sales. Other features of Shopify include page optimization, more design choices, tools to help with customer engagement, dropshipping model tools, and more payment options. Not to mention that Shopify’s customer service is also very attentive and responsive. You can contact them via email, phone call, or live chat anytime.
What you need to get done before you apply for the integration
Here are the few things that you should tick off the list so you can be a part of the Amazon Shopify Integration:
A Professional Seller Account
Individual seller accounts are not eligible for the integration. An upgrade to professional will require you to pay a monthly fee of $39.99 and other additional fees that vary on the product categories of your store. Non-North American accounts will need a third-party integration app.
Brand, item variants if applicable, updated inventory stock, product codes, etc. These details need to prepared for listing.
FAQ, About, Contact Pages, Policies
Write up some content for the essential pages of your store. Think about some common customer questions and have them answered for the FAQs page. Create a brief history of your store and your brand to put in the About page, and your contact information for customers to reach out to you on the Contact Us page. For the terms and conditions regarding data privacy and security, return and refund policies, and other service guidelines, sellers can use ready-made samples from either Amazon or Shopify as a start.
Now that you’re good to go, you can find the Amazon Sales Channel on your Shopify Store and select that. You might want to polish up your store’s appearance and navigation to improve customer experience. First impressions matter a lot for online stores.
If you’re a first-timer and have not set up your store yet, you can avail of the trial for 14 days so you can start building your store. Some information you’re going to need are your store name, logo, domain name, business address, contact information, Tax ID number, bank details, and of course, the heart of a website, CONTENT. You should be able to have everything ready within a couple of hours provided everything runs smoothly.
Import your products
The CSV import is one of the easiest ways to get your products from Amazon to your Shopify store. But it’s a lot more work than you think because it won’t all be perfectly imported as you expect. There will be some minor errors and image quality problems that you may encounter.
The Bytestand app can help you in that avenue if you are an Amazon FBA user. The app offers a free trial for seven days, so if you can get it done within that amount of time, you won’t have to pay for the service. You can ensure that the products will be efficiently and properly imported. It runs in the background as well so you can multitask while the app uploads your products to Shopify.
You can also opt to manually create product listings on Shopify but it would take time.
Collection Filters and Menu
The ease in finding what you’re looking for has a huge impact on the customer experience. It is much more preferable for online shoppers to be able to narrow down their search according to specific product attributes like brand, material, and even price range, to name a few.
Payments and Shipping
For the payment side of the transaction, Shopify has a better system. But for the shipping, Amazon is a more reliable option. However, to have Amazon FBA shoulder your Shopify orders, an upgrade to a paid monthly plan is required. It would cost you $29 to start.
Launching your store
After you have set up your domain, you can connect it to your Amazon store and get a preview of what it would look like to your visitors. Don’t hesitate to make necessary adjustments to enhance your site. Fix what can be fixed as early as now so it won’t cause any problems in the future.
If you think you’re ready to go live, deactivate the password protection and then you’ve got your store up and running!
Keep on maintaining your store’s integrity and always seek for more opportunities to grow and improve. The world of e-commerce is a constant competition. To make it in this business, you need to be wise and take every chance you can get to expand. The integration of Shopify and Amazon is a great way to do that. Both platforms have distinctive characteristics that when joined together and handled well, become powerful drivers for success.