As a user of Leadpages for multiple years, I can attest to its effectiveness in quickly creating landing pages for bloggers and businesses alike. This landing page builder is a popular choice and in this review, we will cover its various features, ease of use, pricing options. Furthermore, we will explore the benefits and drawbacks of using this software.
What is the importance of using a landing page builder?
A landing page builder is a type of software that enables individuals with little or no coding or design experience to create visually appealing landing pages. This software enables you to create landing pages that are optimized for high conversion rates. In the past, creating landing pages was a challenging task that required specialized skills and knowledge. You can check out our Top Landing page Builders to learn more.
Creating landing pages used to be a challenging task that required specialized knowledge of coding and design. Thankfully, with the advent of modern landing page builders such as Leadpages, the process has become much more accessible and easier for the average person.
Today, it is possible to create professional-looking landing pages quickly and efficiently without any specialized knowledge or training.
Features Overview
Before we delve into each feature in detail, let's briefly discuss the primary components of Leadpages.
At the heart of Leadpages is its landing page builder or creator. This feature is the cornerstone of the software and is the primary tool for creating landing pages.
Landing Page Builder
One of the highlights of this landing page builder is its extensive template library, which includes over 130 free templates, along with a marketplace for premium templates. Leadpages also offers seamless integration with a wide range of marketing tools, including email marketing platforms, webinar software, and payment gateways. Additionally, Leadpages provides hosted landing pages, which means you can host your pages on their platform while still maintaining your own domain. The platform also offers A/B testing capabilities and in-dashboard analytics, along with integration options for Google Analytics and Facebook Pixel.
Leadboxes
Leadboxes can help you reduce bounce and exit rates on your landing pages by allowing you to set up custom pop-up forms that are triggered based on specific user actions or time delays. This feature is incredibly helpful in capturing leads and keeping them engaged with your content.
Leadlinks
Leadlinks is a feature that helps you turn your existing subscribers into repeat buyers. It allows your subscribers to sign up for a new offer with just one click on your landing pages. For example, you can direct them to a new webinar or offer, and with Leadlinks, they can easily sign up without filling out a long form or providing additional information. This feature helps increase conversion rates and saves time for both you and your subscribers.
Leaddigits
Leadpages offers a versatile range of features, and Leaddigits is one of them. This feature enables leads to opt-in to your email list or webinar through their phones and automated text messages. Leadpages is not only a landing page builder but also provides various other features such as Leadboxes and Leadlinks that can help you take your marketing to the next level.
Detailed Leadpages Features
Design Templates
Leadpages provides a variety of tools to help you create visually appealing landing pages with ease.
With more than 100 prebuilt sections to choose from, you can easily drag and drop them onto your website or landing page.
Leadpages offers Shutterstock premium images, which you can use within your account after purchasing them.
The Drag & Drop Builder feature enables you to use premium images anywhere on your website or landing page with ease.
Moreover, Leadpages comes with an extensive built-in icon library that allows you to customize icons and graphics to your liking.
You can also choose from various conversion-optimized landing page templates and customize them to fit your needs without any coding.
In addition, you can design your own landing page or popup from scratch.
Leadpages also allows you to customize every web page and popup to match your brand's identity, including your logo, look & feel, and brand colors, ensuring a consistent user experience.
Lastly, all the landing page templates on Leadpages are mobile-responsive and optimized for all popular screen sizes.
Landing Page Builder
Leadpages emphasizes both uptime and page load times for its landing pages. With a promised 99.9% uptime and fast page load times, Leadpages ensures that your visitors don't leave your site due to slow-loading pages. The Leadpages Builder auto-saves your work, and you can even preview your pages across desktop, tablet, and mobile devices for cross-device optimization in real-time. Additionally, Leadpages offers pre-populated hidden form fields to track and send data to email marketing or CRM. With the easy-to-use drag-and-drop interface of the Page Builder, you can customize existing content or create new visuals using the image library, which allows you to stock and manage all your graphics in one place.
Lead Generation
Leadpages provides a convenient Lead Magnet Delivery System, enabling you to send digital files and exclusive offers to new subscribers.
In addition, the lead generation form builder is an integral part of the Leadpages landing page builder, allowing you to effortlessly add a form to any desired location, including landing pages, alert bars, and pop-ups, using a simple drag-and-drop interface.
Widgets and Page Grouping
Leadpages simplifies the process of organizing your landing pages, especially when managing multiple campaigns. With its campaign/client organization feature, you can easily locate and manage your landing pages. You can also group your content with color-coded labels. Moreover, Leadpages provides a range of widgets, including countdown timers, text, images, videos, Calendly, and OpenTable, that you can add to your web pages, landing pages, and pop-ups to enhance functionality.
For example, the OpenTable embed widget enables your visitors to search available reservation times and book a table without leaving your page. Additionally, you can use a countdown timer to create a sense of urgency and automatically redirect visitors to another page or hide a page section when the timer expires.
With the Calendly embed widget, visitors can view your appointment calendar and schedule a call or consultation directly from your landing page or pop-up.
Ease of Use
Leadpages is a user-friendly software that is easy to navigate.
The learning curve is not steep, and Leadpages offers keyboard shortcuts to help you save time.
Leadpages provides a convenient feature known as global page style settings that allow you to effortlessly modify and alter the overall appearance of your page.
Although you have the option to create pages without coding, you can also add custom HTML, CSS, and JavaScript to the header, body, and footer of your landing page for advanced customization.
Site Publishing
Connecting and publishing your website or landing pages on a third-party domain is made simple with Leadpages. Additionally, they offer a powerful WordPress plugin to enhance your website's functionality.
Moreover, Leadpages provides free hosting on a Leadpages domain, which can be an excellent option for those who don't have their own domain or hosting.
Conversion Tools
Leadpages provides a detailed performance overview of your campaigns, which helps you to diagnose and analyze them better.
Real-time analytics lets you quickly evaluate page performance, and with real-time optimization tips, you can create a high-performing landing page quickly.
With Leadpages, you can leverage unlimited pop-ups and alert bars to capture your audience's attention on any page. You can use click, exit intent, and timed display triggers for your pop-ups.
Search Engine Optimization Tool (SEO)
Leadpages' landing page creator simplifies on-page SEO by providing easy-to-edit metadata fields. Additionally, Leadpages offers a wide variety of SEO-friendly templates to choose from. You might interested with our article in enhancing your SEO to boost conversions of your business.
Analytics
Leadpages has an all-inclusive analytics feature that tracks not only web pages but also pop-ups and alert bars. Additionally, it supports the use of third-party analytics and tracking codes such as Google Analytics and Facebook Pixel.
Security
Leadpages ensures site security by using SSL and HTTPS protocols to secure all pages on their servers. In addition, you can create sub-accounts to obtain individual secure login credentials. The data collected through Leadpages is also GDPR-compliant, so you can rest assured that your users' privacy is protected.
Leadpages Pricing Plans
Leadpages provides two tiers or packages- Standard and Pro.
Standard
The Standard tier of Leadpages is available for $37/month (when billed yearly) or $49/month (when billed monthly).
This package supports one website and includes features such as landing pages, pop-ups, alert bars, a free custom domain, free hosting, mobile-responsive templates, lead notifications, unlimited traffic and leads, tech support (chat and email), and over 40 standard integrations.
Pro
The Pro plan of Leadpages is available for $74/month when billed annually, and $99/month when billed monthly. This plan is designed to support up to 3 websites.
Apart from the features offered in the Standard plan, the Pro plan also includes phone support, online sales and payments, and unlimited A/B testing.
If you require more subaccounts and advanced integrations, you can get in touch with Leadpages for a custom plan.
Pros
- Easy-to-use drag-and-drop editor
- More than 200 free templates and several paid templates
- Wide selection of widgets
- Easy A/B testing
- Built-in analytics and two-step opt-ins
- Integrates with most solutions such as email marketing, CRM, and webinar
Cons
- Leadpages is relatively expensive compared to other landing page builders in the market.
- The Standard plan does not include advanced features such as A/B testing.
- Additional features such as phone support and online sales & payments are only available on the Pro plan, which is more expensive.
Conclusion
In summary, Leadpages is a robust landing page builder that provides various functionalities to facilitate the creation of effective web pages, landing pages, and pop-ups quickly and easily. With its drag-and-drop editor, extensive template library, widgets, and A/B testing, it has become a favored option for marketers and business owners alike. However, its plans' cost and limitations of the cheaper plan might not suit all users. Despite that, Leadpages is a reliable choice for anyone searching for a complete solution to create and optimize landing pages.
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