Facebook, Instagram, Pinterest, and YouTube are the most popular social media sites today.
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Social media sites are beneficial for any business for marketing. For those who are not familiar with the fast-growing social media platforms other than mentioned above. There are plenty of social media sites that you can use for your business.
Other social media sites are not as popular than Facebook, but also have millions of users that can be a potential customer. We have compiled a list of leading social media sites for your benefit.
Leading Social Media Sites for 2019:
Facebook is considered the biggest social media platform with 2.23 billion active users every month. More than 65 million Facebook Pages and 6 million advertisers are boosting their online presence and promoting their products. Facebook is very easy to use, the reason why there are a lot of businesses prefer Facebook.
YouTube is a platform for video sharing with 1.9 billion users. Billion of videos are being watched every hour every day. YouTube is owned by Google and known as the second largest search engine. Optimizing your channel is also recommended if you want to your channel to show up in the search results. A lot of informational videos can be seen on YouTube. The influence of video marketing is an extreme service to lift your company.
WhatsApp is an application for messaging family and friends and also used for business communication. It has more than 1.5 billion users. This application is owned by Facebook and has a specific application of businesses which is called WhatsApp Business App.
Small businesses are allowed to have a business profile for customer support. As the business grows, you can upgrade to WhatsApp Business API.
Messenger like WhatsApp is also owned by Facebook. It has 1.3 billion active users. It has an additional feature today for business. You can create chatbots, send newsletters and your latest blog post using the application. More features are adding up on Messenger for businesses
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WeChat is another messaging application. Aside from message and call feature, it can be used to shop online, make reservations, pay online or offline, transfer money and a lot more.
In countries where Facebook is not allowed, this apps can be a good alternative for your business.
Instagram is a social media site owned by Facebook that allows haring of photos and videos. It has launched a new feature IGTV for longer videos. It has more than 1 billion users and expected to grow in the next few years. As a business, you can create an Instagram business profile. A post can be scheduled using some tools for you to save time and increase productivity. Using influencer marketing in this platform is ideal.
QQ is an application used by Chinese. It is an instant messaging platform with 861 million users.it is available in different languages.
Tumblr is a microblogging social media site with 642 million users. Anything can be shared on tumblr such as photos, text, audio, links and videos. You can customize your design. It is usually used in content marketing. If you have informative contents to share Tumblr is best for your business.
Reddit is a social media site different from the rest. It has social news, web content, forums, and social networking hubs. It consists of subreddits, wherein you can join forums of your interest.
Users can submit questions or contents to subreddits where users can vote up or down. This is complex for a business, but you can grow and contribute valuable contents on this site. You can use Reddit advertising if you are not still familiar about the site for promotion.
Twitter is another micro-blogging social media site with more than 330 million active users. It is centered on real time information. Twitter allows followers and a great way to gain followers. It can be used in customer relation and advertising. Advanced search is useful for research purposes.
LinkedIn is a social media site excellent for business to business marketing with 294 million users. It is a professional social media site where you can share your content It is a good place to network and flourish your personal brand. Also offers advertising opportunities for businesses.
Snapchat is a multimedia messaging app with 287 million users. It merely focuses on sharing photos and short videos called snaps. Instead of sending text messages, users connect through video snippets.
Viber is similar to other social messaging apps such as Messenger and WhatsApps with 260 million users. It has more opportunities for businesses in brand promotion through ads, stickers, display of products in the shopping section and engage with communities. You can also use Viber for customer service.
Pinterest is a social media site that gives you the chance to create digital pinboards. You can post images and videos on your pinboard. If you want to discover new things, ideas and creations Pinterest is best for you.
Telegram is a social media site launched in 2013 with 200 million users. It has the ability to encrypt all messages, calls and media. Any communication done in any way can be intercepted. It is banned specifically in Russia because it has user’s information stored that can be used by other countries. The platform has a Chatbot that can be used in customer service and broadcast messages to subscribers.
The following leading social media sites given above are valuable to any business. It is own choice to select which one to use for your business. It is recommended to create profiles in the different platfom that is convenient for you. Promoting your business in social media can give you remarkable results in introducing your brand. It can bring traffic to your site as well as making your brand known to the world.
The power of social media is “influence”, and it can affect one’s decisions, opinions, and actions. Make sure that you are sharing the correct information that can benefit the public as well as give a solution to their needs.