For many years, Mailchimp has been a popular email marketing platform and a preferred choice for numerous businesses. However, with recent changes to their pricing model and feature offerings, many users are starting to explore other options. Fortunately, plenty of Mailchimp alternatives offer similar or even better features at competitive prices.
In this article, we'll explore the top Mailchimp alternatives and help you find the best email marketing platform for your business needs. Whether you're looking for a venue with advanced automation features or a more straightforward interface, there's a Mailchimp alternative out there for you.
1. Omnisend
Omnisend is a feature-rich email marketing service that stands out as one of the best free alternatives to Mailchimp. Unlike Mailchimp, Omnisend is tailored specifically towards eCommerce businesses and comes equipped with various features aimed at generating sales and gaining a deeper understanding of subscribers and customers.
With tools such as popups, customer segmentation, and marketing automation, Omnisend is designed to help merchants cover their entire eCommerce marketing funnel. Notably, Omnisend offers a free plan that provides access to all its features, although there is a 250-contact limit. This free plan is best suited for small businesses or larger businesses looking to test the platform without committing upfront costs.
Omnisend's focus on eCommerce means it has an extensive list of integrations and its own app market to help businesses discover integrations that can facilitate their growth.
Features:
- This Mailchimp alternative features a drag-and-drop builder and ready-made templates.
- The platform has an intuitive interface that makes it easy to start working on campaigns.
- Automation features allow for personalized emails triggered by various contact behaviors.
- In-depth reporting helps merchants understand results and customer behavior to make more informed decisions.
- Offers a variety of signup forms, including exit-intent popups, landing pages, interactive signup forms, and back-in-stock notifications.
- These forms help convert visitors into subscribers or customers.
Pricing:
- Free
- Standart – $16.00 per month
- Pro – $59.00 per month
2. Sendinblue
Sendinblue, much like Mailchimp, is a marketing service that offers a wide range of features. Its capabilities include automation, email drip campaigns, SMS messaging, CRM tools, and social media advertising. Their motto “Grow. Sell. Engage” accurately captures their range of services. Although Sendinblue provides a free plan that includes most of its features, the daily sending limit of 300 emails may not be ideal.
With Sendinblue, users can access a variety of integrations, upload unlimited contacts, and use a sales CRM, SMS messaging, and transactional emails. Even as a free user, there are many segmentation options available, along with real-time reporting and analytics, and extensive email and SMS personalization options.
With its user-friendly interface and unique SMS marketing capabilities, Sendinblue is a strong contender among Mailchimp's competitors.
Features:
- Stellar marketing automation options
- Segmentation options to deliver targeted messages
- Transactional email templates available
- CRM tools for managing customer relationships
- Ability to create landing pages
- Facebook Ads options available
- Options available for email marketing, SMS marketing, and live chat
Pricing:
- Free
- Starter – $25.00 per month
- Business – $65.00 per month
- Enterprise – Contact sales
3. Hubspot
HubSpot offers more than just a simple email editor and customizable templates; it provides a range of optimization features that aid in the growth of your business. However, the true potential of its marketing email tool lies in its integration with the CRM and marketing automation platform. By utilizing this integration, you can create personalized email campaigns for each contact, leveraging the data collected within the CRM. Furthermore, with if/then logic in your automated email sequences, you can ensure that each contact receives an email tailored to their unique experience with your brand.
Features:
- HubSpot offers a wide range of features beyond email marketing and marketing automation
- Customizable goal-based templates available when creating a new email
- Embedded A/B testing functionality and smart time zone sending for optimal message delivery
- In-app quality assurance tools for previewing and testing emails
- Analytics dashboard with user-friendly charts and click maps for campaign optimization
- Free access to signup forms, popups, and a landing page builder
- CRM allows for personalized email sending based on segmentation criteria
- Numerous integrations available, including WordPress, WooCommerce, Shopify, etc.
- Language support for Japanese, French, Spanish, Portuguese, and German in HubSpot email marketing, while Mailchimp only supports English.
Pricing:
- Free
- Starter – $18.00 per month
- Professional – $450.00 per month
4. Mailerlite
MailerLite is a software that offers a wide range of features to help SMEs grow their email list and succeed in their email marketing campaigns. The software is user-friendly and straightforward, with a great selection of email newsletter templates and top-notch customer support. It assists with various aspects of designing and implementing your team's email marketing strategies.
One of MailerLite's useful features is its ability to create PDF brochures, which can aid in your marketing efforts. While not its strongest feature, it can still be quite helpful.
Overall, MailerLite is an excellent choice for freelancers such as writers, designers, bloggers, as well as nonprofits and SMEs.
Features:
- Editors, newsletter templates, file manager, and subscription manager to track user activity
- Landing page builder, pop-ups, and embeddable web forms available
- Unsubscribe page builder included
- Classic integrations and email automation tools provided
- Strong customer service with 24/7 live chat support for Premium plans and email support for all plans (including the free one)
Pricing:
- Free
- Growing Business – $9.00 per month
- Advanced – $19.00 per month
- Enterprise – Contact sales
5. GetResponse
GetResponse is a cost-effective email marketing and automation tool that can be a great alternative to Mailchimp. It offers many customization options and is user-friendly, making it easy for brands to create a unique brand tone for their email newsletters.
Additionally, GetResponse provides a full-fledged marketing platform for users to leverage. The customization options offered by the software alleviate the need for brands to get everything right every time they create an email newsletter, making the process less burdensome.
GetResponse offers a free plan with basic features, similar to Mailchimp, but with a limited subscriber limit of 500.
Features:
- Mobile-responsive email design for maximizing conversion rates
- Powerful email builder and landing page creator
- Email opt-in forms for lead generation
- Includes A/B split testing (up to 10 variations)
- Integrations for favorite apps
- Advanced segmentation options
- Great lead-nurturing CRM
Pricing:
- Free
- Email marketing – $19.00 per month
- Marketing automation – $59.00 per month
- Ecommerce marketing – $119.00 per month
Bottom-line
In conclusion, Mailchimp alternatives offer a diverse range of email marketing solutions that cater to the unique needs of various businesses. From affordable options for small and medium-sized enterprises to feature-packed platforms for larger enterprises, these alternatives provide excellent customization options, mobile-responsive design, landing page creators, and advanced segmentation options, among other things.
Additionally, with the numerous integrations available, businesses can easily incorporate their favorite apps and streamline their marketing campaigns. Ultimately, the availability of these alternatives presents businesses with ample choices to explore and find the perfect email marketing tool for their needs.
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