Moosend is a top-notch email platform that suits small e-commerce businesses and publishers perfectly.
With its advanced marketing automation features, excellent deliverability, and support for transactional emails, Moosend is the ideal tool for managing your email campaigns. Additionally, the platform boasts comprehensive support services and a wealth of educational content.
If you're a savvy marketer looking for an affordable and user-friendly solution, Moosend is definitely worth your consideration.
Pros
- Moosend provides incredible value for money, offering one of the most cost-effective marketing solutions.
- Despite its affordability, Moosend boasts robust automation features and integrations, including those specifically designed for e-commerce.
- It's considered one of the top alternatives to ActiveCampaign.
- Moosend's advanced and highly customizable reporting feature allows for direct revenue attribution to email campaigns.
- The platform provides excellent support services, with a readily available team always on hand to assist.
Cons
- Moosend doesn't provide additional channels such as SMS, live chat, and Facebook ads, or further integrations beyond email marketing. Thus, it's not suitable for those looking for an all-in-one tool.
- If you need more channels, consider checking out our ActiveCampaign review instead.
- While the email editor in Moosend may not be as flexible as some other platforms, it's still straightforward and user-friendly.
Creating your email marketing campaigns with Moosend
Moosend's email builder allows for quick and efficient customization of professional-looking emails. However, the platform only provides 71 free templates, which is significantly fewer than most email builders. Despite this, you can still modify the templates to fit your needs and store your favorites in your template library. While the templates may not be the most innovative designs out there, they are clean, well-organized, and professional-looking.
In addition, you can import your own templates by uploading them from your computer or importing them from an online source via their URL or HTML code. If you prefer to start from scratch, you can use drag-and-drop content blocks like images, buttons, text, HTML blocks, videos, timers, or dynamically fetched products to design your email campaign. The editor is user-friendly and divided into three sections: Structure, Elements, and Settings, making it easy to navigate.
Moosend's editor also features a helpful Helper grid that you can toggle on, showing you which elements will fit your email layout as you go. The platform offers plenty of options for customizing every element of your email, and dynamic content ensures personalization for each recipient. You can add personalization like their name, show or hide specific blocks depending on location and contact tags, and even set dynamic product recommendations based on pages they've visited on your site.
Like most platforms, you can A/B test your campaigns by testing sender name, subject line, and email content. Finally, before sending an email, you can preview how it looks on desktop and mobile, and send a test email to yourself to check it looks okay inside your email client.
List Building Features on Moosend
Moosend makes capturing leads easier with its unified drag-and-drop editor for landing pages and form builders, just like its email builder. This feature reduces the learning curve, making it simpler to use. With a choice of templates or customization options, you can easily add, resize, crop or group elements to your design. The landing page features elements similar to the email builder, including the ability to set timers for creating a sense of urgency. Moosend's landing pages are simple to create and launch, with fast loading speeds and SEO settings for Google ranking guidance. You can read our top landing page builder to help you choosing of your platform.
Moosend provides several tools for building your email subscriber list. These features are aimed at helping you increase the number of leads who sign up for your emails, and include:
- Signup Forms: You can create customized and branded forms to collect email addresses directly from your website, social media, or landing pages. Moosend provides several form templates to choose from, and you can customize the forms to match your branding.
- Popups: Moosend also offers customizable popups that can be triggered to appear when a visitor is about to leave your website or after a certain amount of time spent on the page. These popups can be used to encourage visitors to sign up for your email list.
- Landing Pages: With Moosend, you can create landing pages that are optimized for list building. These pages are designed to capture visitor information and convert them into subscribers.
- Integrations: Moosend integrates with a variety of platforms, including WordPress, Shopify, and WooCommerce, making it easy to collect email addresses directly from your online store or blog.
- Lead Magnets: Moosend also allows you to create lead magnets such as ebooks, whitepapers, or checklist to encourage visitors to click and subscribe to your email list, Moosend offers various incentives.
Overall, Moosend provides several list building features that can help you grow your email subscriber list and convert visitors into loyal customers.
Marketing Automation Engine
Automation is an essential feature for any business looking to scale. Manually sending hundreds of emails is time-consuming and inefficient. Therefore, you need a tool that can automate campaigns and offer drip-down features for more effective marketing. Moosend is an excellent choice, providing a straightforward process.
Once you have chosen your campaign and email design, the easy flow builder in Moosend allows you to automate the entire process. You can set triggers, sequences, and buckets so that your subscriber's email journey is fully automated from start to finish. For instance, if someone signs up via a lead form, you can send them a welcome email and follow up one day later if they haven't opened it.
Moosend offers a range of marketing automation solutions to help you get started, which include:
- User onboarding
- Cart abandonment
- Reminders
- Lead scoring
- VIP treatment
Moosend simplifies the process of setting multiple pathways with each trigger. You can apply filters based on the trigger performed and select the corresponding action you want to take.
To streamline the process, Moosend provides pre-designed automation steps and easy-to-use selections.
In addition to these templates and automation features, you can also create your own workflows and user journeys.
Moosend also offers a VIP campaign that promotes exclusivity and incentivizes larger purchases from your top leads. You may read our Marketing Automation Tools if you want to have more options for your business.
Campaigns and RSS on Emails
Moosend provides a great way to source and curate content by leveraging RSS feeds. With this feature, you can receive relevant articles directly to your inbox and then choose to edit and repurpose the information using content curation tools.
What's even cooler is that Moosend allows you to use these RSS feeds in your newsletter campaigns. Simply connect your RSS feed to multiple mailing lists and design your newsletter through the Campaign Creation Wizard. By using RSS tags, Moosend will automatically pull relevant articles and information into your newsletter.
Similarly, the repeatable campaigns feature lets you fetch updated content from specific URLs and include it in your email campaigns. For instance, if you have “latest post” or “best sellers” pages on your website, you can set Moosend to periodically fetch the content from these pages and automatically create an email blast campaign from the information.
Moosend also offers seamless integration with Google Analytics for direct tracking, and ensures that only active list subscribers receive your campaign.
Contact Management
Moosend makes managing subscriber lists a breeze, especially in a post-GDPR world where compliance is essential. With options such as double opt-in and email suppression lists, you can ensure legal compliance and maintain privacy for your subscribers.
Moosend's segmentation capabilities are also impressive, with 9 pre-made segment templates and 33 filtering criteria available. What's even more impressive is the ability to adjust filters based on a contact's web activity.
In addition, Moosend's user-friendly platform includes unexpected features like email suppression lists and advanced segmentation options, setting it apart from other email clients.
Analytic Reporting
Moosend provides a range of standard analytics features that are common in email platforms, including metrics on open rates, click rates, unsubscriptions, and bounces.
One of the standout features is the click heat map, which provides a visual representation of where users are clicking within your emails. Additionally, Moosend provides insights on the location and device used by subscribers to open your emails.
Overall, Moosend's analytics capabilities provide all the necessary data to improve your future email campaigns.
Integrations
While Moosend's integration options are limited, they still offer decent support for major sites and platforms. For CMS, Moosend only integrates with WordPress subscription form and Drupal. However, Moosend integrates with top CRMs such as Zoho, Salesforce, Hubspot, Pipedrive, and Microsoft Dynamics.
Additionally, Moosend offers integrations with multiple e-commerce sites, including WooCommerce. However, Moosend does not currently have an integration for Shopify, which may be problematic for some users. Another notable absence is the lack of payment platform integration like PayPal.
Excellent Customer Support
To contact Moosend, the most efficient way is through their live chat. While there are two email addresses provided, they are mainly for sales and marketing purposes, so it's unclear how responsive they would be for customer support concerns. Alternatively, you can also reach out to them via Facebook or Twitter.
For new users, Moosend offers a plethora of detailed online resources. This includes two free webinars that can be accessed anytime, infographics, a content-rich blog, and an academy that provides guidance on Moosend best practices. In addition, there is a comprehensive FAQ section divided into over 20 categories, containing more than 600 articles addressing almost any issue. Each section is well-written, easy to understand, and accompanied by screenshots to ensure clarity.
Moosend Pricing Options
Moosend used to offer a free plan, but now only provides a 30-day trial. There are two paid plans, Pro and Enterprise, with the latter offering more features than the former.
Both plans are priced based on the number of subscribers you have, and the Pro Plan still provides a wide range of features, such as unlimited emails, automated workflows, and tracking and reporting insights. However, custom reporting and strategy optimization are not included.
The Enterprise Plan is fully customizable and includes all the features discussed earlier, along with a dedicated account manager, support for more than 10 team members, priority support, and additional security features such as SSO and SAML, an SMTP server, and a service-level agreement.
Bottom-line
After reviewing Moosend, it's clear that it's a powerful email marketing platform with a wide range of features and tools for businesses of all sizes. The platform offers a user-friendly interface, customizable templates, automation workflows, and advanced segmentation options to help businesses create effective email campaigns that engage and convert their target audience.
Moosend's robust analytics and reporting features allow users to track the performance of their campaigns and make data-driven decisions to optimize their email marketing strategy. Additionally, Moosend's affordable pricing and flexible plans make it an attractive option for businesses with various budgets.
Overall, Moosend is a reliable and comprehensive email marketing solution that can help businesses streamline their marketing efforts and achieve their goals.
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