Incorporating geolocation and mapping with sales data has rapidly emerged as a leading approach for sales teams. Referred to as “sales mapping,” this technique empowers sales teams to enhance their sales routes, allocate territories more efficiently, and gain insights about their prospects and customers.

Nevertheless, manually performing sales mapping can be time-consuming, so sales teams are better off leveraging software that automates this process. Sales mapping software takes location-based data and generates a map with plotted information. Based on the software's tools, users can perform various analyses.

In this article, we'll explore the top sales mapping software. We include their features and pricing plans to help you choose the software for your business needs.

1. Portatour

The Portatour platform offers a mobile interface that integrates with your CRM to facilitate the creation of sales territory maps and driving routes. By leveraging existing data from customers, appointments, and calls, it generates the quickest and most direct routes for sales teams. The platform even enables you to automate schedule updates, ensuring that the maps adjust to reflect the latest data and reroute your team accordingly. Moreover, custom reports provide managers with timely updates on sales goal progress and accounting statuses.


  • Plan your routes up to 28 days in advance with ease
  • Automatically adjust maps to reflect missed or deferred calls, as well as schedule changes
  • Built-in customer database stores up to 1000 customer records and can schedule up to 125 calls at once


  • Route Planner – €74.95 per field per month
  • Route Planner Territory Optimization – €109.95 per field per month

2. Yellowfin

Yellowfin software is more than just a mapping tool; it also provides advanced visualization for business intelligence (BI). This makes it possible to connect various data sources to build maps, beyond just CRM data. In addition, it offers numerous integrations with popular business brands and tools, such as MailChimp, Zendesk, geocodes, Expensify, and Salesforce. However, in the event that the desired integration is unavailable, the developer API allows users to build custom connections with their in-house databases.


  • Utilize dashboards to view key metrics and KPIs at a glance
  • Discover new insights with powerful data discovery tools.
  • Stay informed of important trends with real-time data signals
  • Prepare your data for analysis with efficient data prep tools
  • Craft engaging narratives with data storytelling capabilities
  • Access your data and reports on the go with mobile BI functionality
  • Visualize your data with various charts, graphs, and other visual representations


You can request a demo and get their pricing plans.

3. Maptive

Maptive is an overlay on the Google Maps enterprise platform and offers several data upload options, including uploading directly from a CSV file, automatic API sync, a CRM, or Google Sheets. It provides the flexibility to customize maps and share them with stakeholders, create segmentations, and plot the quickest driving routes. As a browser-based platform in the cloud, it eliminates the need for downloads. Maptive also ensures maximum security with 256-bit SSL encryption and is accessible from any device, including mobile, tablet, or desktop.


  • Explore any location with Google Street View
  • Navigate your routes with turn-by-turn directions
  • Use pie chart clusters and markers to visualize data
  • Customize your maps with uploaded markers and images
  • Conduct location searches with Google's geographic search feature
  • Create maps with satellite imagery
  • Search for places with Google Places search
  • Filter your data to highlight key insights
  • Define territories with the polygon and geographic boundary tools
  • Use demographics and census data to inform your mapping decisions
  • Generate heat maps to visualize the density or distribution of data
  • Plot radiuses on the map with the radius map tool
  • Draw custom shapes with the lasso tool for specific areas of interest


  • Free – $0.00
  • 45 Days Pass – $250.00 per month
  • Pro – $1,250 per year
  • Team – $2,500 per year
  • Enterprise – contact sales

4. BadgerMaps

Badger Maps is tailored to support remote sales teams, offering a mobile platform that incorporates live traffic updates, which enables it to identify the quickest route between customers. The app's search function allows you to scout for new leads within your locality. Furthermore, the check-in feature empowers sales representatives to keep managers informed about their progress by updating the system as they navigate their routes. This feature also saves data regarding client visits to avoid missing crucial follow-ups.


  • The software is universally compatible with almost any Customer Relationship Management (CRM) system, as well as spreadsheets and calendars
  • The built-in calendar integration facilitates team coordination by enabling optimized routes to be added as appointments to their calendars
  • The software provides a customer mapping function, complete with filtering and coloring features
  • With the places feature, sales representatives can easily identify new leads within their sales territory


  • Business – $49.00 per user per month
  • Enterprise – $95.00 per user per month

5. CallProof

Callproof is a suitable solution for managing large marketing teams operating in the field, whose schedules may change frequently and require adaptable oversight. The software allows you to upload customer information to generate routes on Google Maps, and leverage Google Street View to locate clients in unfamiliar areas. Furthermore, you can create and store multiple routes at the same time, and grant managers supervision over all sales activities through geo-tagged check-ins.


  • The software enables the addition of new customers on-the-go, without the need for excessive administrative tasks
  • The platform incorporates rep alerts that deliver customer-specific notifications, which ensure reps are informed about important customer updates
  • The newsfeed feature provides a comprehensive overview of all check-ins and movements, so all team members stay updated
  • Managers can import or export data from the app, streamlining data management across the organization
  • Additionally, the software offers a direct Wufoo integration, giving reps immediate access to business forms, contracts, and updates


  • CallProof Lite – $30.00 per month
  • CallProof Plus – $40.00 per month
  • CallProof Voice – $60.00 per month


Top Sales Mapping is a comprehensive software solution that is tailored to support sales teams in the field. With its extensive functionality and features such as customer mapping, route optimization, and real-time check-ins, the software empowers sales reps to streamline their sales processes, enhance productivity, and increase revenue. Overall, Top Sales Mapping is a powerful tool that enables sales organizations to maximize their potential and stay ahead of the competition.

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