Omnisend has gained popularity as an omnichannel marketing automation platform that enables businesses to design, execute, and monitor campaigns across several channels, such as email, SMS, push notifications, and other mediums. While Omnisend is a great tool, many other alternatives in the market offer similar or better features and capabilities.
This article will explore the top Omnisend alternatives and their unique features, pricing, and overall performance. Whether you're a small business owner seeking a new marketing automation tool or a marketing professional in search of an Omnisend alternative, this guide will assist you in finding the ideal solution. Let's delve into the top options and determine which one is best for your business needs.
1. Klaviyo
Klaviyo is a notable alternative solution that stands out for its eCommerce capabilities. Like Omnisend, it enables you to communicate with customers and expand your audience through email marketing and SMS automation. The user-friendly software can be effortlessly integrated into your online store with just a few clicks.
With Klaviyo's platform, you can create automated email campaigns, manage customer lifecycles, gain real-time insights into user activities, and personalize customer engagement. Furthermore, the software offers A/B testing capabilities to determine the most effective approach with your audience and customizable forms to generate more leads. Overall, Klaviyo is an exceptional automation platform that can help you elevate your marketing strategy.
Features:
- Robust automation capabilities
- Pre-built SMS workflows
- Reporting on email deliverability
- Real-time segmentation to enhance campaign effectiveness
- Audience targeting tools
Pricing:
- Free
- Email – $45.00 per month
Email and SMS per month
2. Engage Bay
EngageBay is an all-in-one platform that provides marketing, sales, and service automation, as well as a free CRM capability, making it an excellent alternative for small businesses, SaaS companies, and fast-growing enterprises.
With a variety of pre-designed templates that can be easily customized, the platform enables you to create and schedule drip campaigns that enhance customer relationships. You can track and analyze these campaigns for better results.
EngageBay also provides inline web forms and landing pages to boost lead generation and accelerate growth. Additionally, the software includes A/B testing, SMS marketing, and social media integration features.
Features:
- Visual workflow editor with drag-and-drop functionality
- Customizable web popups and landing pages
- Web push notifications that are compatible with various devices
- Lead scoring capabilities
- Tag manager feature
Pricing:
- Free
- Basic – $12.74 per month
- Growth – $42.49 per month
- Pro – $84.99 per month
3. Mailchimp
Businesses and agencies widely prefer Mailchimp as a comprehensive email and marketing automation platform. As an alternative to Omnisend, it provides visually appealing email templates, advanced features, and a powerful editor. The platform allows you to add a range of content blocks (such as videos and social buttons) to create captivating email campaigns that convert your audience.
Moreover, Mailchimp offers advanced multi-step automation to enhance the customer journey, along with rich analytics and tracking tools to monitor your performance.
Although Mailchimp is an excellent choice for automation and campaign creation, users may find it challenging to locate specific features within the platform.
Features:
- Multi-step workflow automation
- Optimization of send times
- Creative assistant functionality
- Behavioral targeting capabilities
- Cross-device email testing feature
Pricing:
- Free
- Essentials – $13.00 per month
- Standard – $20.00 per month
- Premium – $350.00 per month
4. ActiveCampaign
ActiveCampaign is a formidable competitor to Omnisend that offers advanced marketing automation capabilities. The platform boasts a powerful yet intuitive email editor that offers a vast array of content block options for creating campaigns.
Additionally, the “campaign changes history” feature lets you track changes made by other users to your templates.
ActiveCampaign is ideal for users who want to create complex automated workflows. However, beginners might find the platform challenging to master. ActiveCampaign allows you to create beautiful welcome email sequences, re-engagement and abandoned cart sequences, among others, for your audience.
The platform also includes CRM functionality that enables you to manage your email contacts, add additional details, and maintain clean lists. This feature is particularly helpful when managing large audiences.
Features:
- Email and SMS marketing capabilities
- Diverse selection of email templates
- Split automations for more targeted campaigns
- Autoresponders to engage with your audience
- Seamless integration with popular software such as Salesforce and Shopify
Pricing:
- Lite – $29.00 per month
- Plus – $49.00 per month
- Professional – $149.00 per month
- Enterprise – Contact sale
5. GetResponse
GetResponse is a comprehensive marketing tool that allows you to manage your website, email, and SMS marketing efforts. It is an excellent choice for running your omnichannel marketing strategy. The platform offers a wide range of customization options that enable brands to create their unique brand tone and use it when creating an email newsletter.
The tool is equipped with complex automated series and email tracking options that help you increase traffic and boost conversions. Additionally, the email list management feature enables you to create contact profiles and custom segments based on your subscribers’ behavior and actions. This process can be automated for convenience.
One significant drawback of this Omnisend alternative is the high cost that users must pay to access all the necessary features for their eCommerce businesses, such as automation, product recommendations, A/B testing, and advanced segmentation.
Features:
- Deliver web push notifications
- Use autoresponders to prioritize important tasks
- Create sales funnels that help convert your audience
- Host live and on-demand webinars
- Build your website with the website builder feature
Pricing:
- Free
- Email marketing – $13.3 per month
- Marketing automation – $41.3 per month
- Ecommerce marketing – $83.3 per month
Bottom-line
It's undeniable that Omnisend provides a solid service for eCommerce brands. However, as you have seen, there are alternative services that may be cheaper, offer better usability, or provide more advanced features that could benefit your business. This guide has hopefully highlighted the options available to you if you decide to switch to another platform.
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