Omnisend stands out as a top-notch e-commerce marketing automation tool available in the market. This tool can effortlessly generate sales, enhance targeting, and maintain brand messaging coherence over various platforms. It caters to businesses of all scales and serves multiple industries. With Omnisend's assistance, you can remain pertinent by sending tailored messages to the appropriate individual on the platform at the perfect moment. Consequently, we highly endorse Omnisend for fulfilling all your e-commerce marketing requirements.
Benefits
Ease of use
Omnisend is exceptionally easy to use, requiring only a few minutes to sign up, and its advanced onboarding makes getting started a breeze. The interface design is sleek, uncomplicated, and user-friendly, allowing beginners to grasp how to operate the software quickly.
Additionally, when it comes to streamlining workflows and developing email campaigns, Omnisend has taken on the heavy lifting for you. All you need to do is tailor a pre-designed workflow or email template to align with your brand, and you're ready to send!
Competitive Pricing
Omnisend's pricing plans are not only adaptable to the number of contacts you possess, but they are also highly competitive in comparison to other marketing automation software. According to reports, users can save up to 50% by migrating to Omnisend. As a result, they gain access to a more comprehensive product that caters to all of their marketing necessities.
Advanced Automation Abilities
Omnisend offers you an unprecedented opportunity to leverage the potential of automation. You can select a pre-existing automation workflow or create your own tailor-made set of automated messages using the no-code automation editor.
In just a few minutes, you can alter the automation sequence, add or delete additional channels, clone messages, introduce splits, and fully personalize your automation using the drag-and-drop editor. The entire procedure is visually presented, allowing you to easily comprehend what your customers will encounter.
Product Picker
Peruse through any reviews discussing Omnisend's capabilities, and it's unlikely you'll come across a comment that doesn't reference the Product Picker feature as a game-changer. All you need to do is choose a product from your online store, automatically insert it into your newsletter, and hit send. With just one button click, the Product Picker displays the product's image, title, price, and brand colors, eliminating the need to insert product images and descriptions manually, and no coding skills are required.
One Centralized Platform
If you struggle to monitor the channels your customers utilize to contact you, then Omnisend's centralized dashboard will be a godsend. It integrates several channels, including social media, SMS messaging, and online presence, into one convenient location. Rather than chasing after prospects and wondering where they're located, you can tailor personalized messaging to their preferred channel with ease.
Integrations
Omnisend collaborates with over 30 sought-after apps, making it simple to use integrations to gain access to any necessary features that Omnisend may not provide. Nonetheless, Omnisend's true strength lies in its one-click integration with prominent ecommerce platforms like Shopify, BigCommerce, Magento, and WooCommerce.
Easy Software Migration
If you're considering transitioning to Omnisend but are understandably apprehensive about the migration process and the potential loss of data, fear not. Omnisend simplifies the migration process with one-click ecommerce platform integrations, round-the-clock support, and a comprehensive data sync. They assert that you can make the switch and launch your first automation in as little as 30 minutes, which is quite remarkable.
Customer Support
In terms of software, having access to a top-tier customer support team is a crucial consideration in our estimation. According to reports, Omnisend's customer support is exceptional. You won't encounter robots or automated responses, nor will you face lengthy delays. Instead, you'll receive assistance from actual people via email, help desk, 24/7 live reps, online chat, as well as an extensive knowledge base. With an average response time of just five minutes, you can relax knowing that someone always has your back.
Drawbacks
Insufficient communication regarding updates
A few users have mentioned inadequate communication about updates made to Omnisend's platform. In certain instances, these updates were significant enough to leave users bewildered and requiring customer support to help them navigate the changes. It's worth noting that these reports weren't particularly frequent, but it's still advisable to exercise some caution.
Significant Price Jump
While Omnisend provides a free plan to get started without any commitment, some users might find the paid pricing tiers to be expensive. It is important to note that upgrading from the Standard to the Pro plan comes with a significant price increase. While the Pro plan includes additional features, users feel that the number of features doesn't justify the price increase.
To avoid sticker shock, we recommend starting with the free plan, which provides access to all platform features except advanced reporting. As your requirements grow, you can consider whether upgrading to a paid tier is worthwhile, and then choose the one that best fits your needs.
Omnisend Pricing Plan Options
Omnisend has a pricing approach that allows users to start with a free plan that offers all the same features as the higher paid plans, except for advanced reporting. The pricing model is flexible, and users have the ability to decide how many contacts they want to include in each plan, with the price adjusting accordingly.
This sets Omnisend apart from other marketing automation tools that may have fixed pricing tiers. For example, with the Standard Plan, the cost for 500 contacts is $16 per month, while the cost for 5,000 contacts is $65 per month. This means that the cost of the plan is proportional to the size of your business, making it more affordable to access the features of higher plans.
Now, we'll delve into the details of the three pricing plans offered by Omnisend and examine the features included in each.
The Free plan is perfect for beginners who want to start with email marketing. It provides access to easy-to-use email campaigns, signup forms, and sales and performance reports. Although the free plan offers almost the same functionality as the paid plans, it has significant limitations on the number of contacts and emails per month. It also lacks advanced reporting functionality.
The Standard plan is suitable for those who want to level up their marketing strategy with automated emails and SMS marketing. In addition to everything offered in the free plan, you'll get:
- Marketing automation
- Pre-built workflows
- International SMS (with an additional fee)
- Custom events
- 24/7 email and chat support
The standard plan starts at $16 per month for up to 500 contacts and includes 6,000 emails per month.
The Pro plan is the best value for money. It's designed for those who are ready to unleash the power of omnichannel marketing. It includes everything in the Standard plan, plus:
- Free SMS credits
- Web push notifications
- Audience Sync for Facebook and Google
- Advanced Reporting
- Priority access to customer support
- Customer Success Manager (for 15K subscribers or more)
The Pro plan starts at $59 per month for up to 500 contacts and includes unlimited emails per month.
We believe that Omnisend's pricing provides great value for money. We particularly appreciate that the cost of the plan is based on the number of contacts you have. If you're unsure which plan is right for you, you can start with the free plan and upgrade later as your needs grow.
Omnisend Features
Omnisend provides a variety of features to e-commerce businesses seeking to enhance their sales and revenue. The following are the primary offerings that Omnisend provides to its clients.
Marketing Automation
Omnisend is the perfect software for ecommerce businesses seeking to automate sales across multiple channels. It allows you to perform all your marketing automation activities in one central platform. Omnisend's marketing automation goes beyond the usual by combining email, SMS, and web push notifications in one workflow. This provides a consistent, personalized experience for consumers, irrespective of their preferred platform.
With Omnisend's pre-built workflows, you can save time chasing potential customers. Omnisend has pre-built workflows for scenarios like welcoming new subscribers, reminding shoppers of abandoned products, reminding shoppers of abandoned carts, and sending order and shipping confirmation emails.
The messages, subject lines, and workflow settings you need for each scenario are pre-built, and you can easily make changes using the drag and drop automation editor.
Finally, Omnisend's optimization features allow you to track which automated marketing efforts work best for your bottom line. Automation splits allow you to tailor special offers and incentives for multiple messaging paths within a single workflow.
You can compare which follow-up messages are most effective in getting conversions.
Omnisend is one of the best in the business when it comes to marketing automation features. Many ecommerce store owners have given them rave reviews, stating how easy it is to set up and deploy automated messaging to potential buyers.
Marketing Email
Creating beautiful and professional email campaigns can be a hassle without the right tools. Fortunately, Omnisend takes the headache out of the process with its easy-to-use editor and library of professionally designed templates. You won't need any coding skills or spend countless hours editing, as the templates are customizable to fit your brand in just a few clicks. You can even reuse them for future campaigns and share them across connected stores if you have multiple shops.
Omnisend's Product Picker is another standout feature that allows you to add products to your emails directly from your store, complete with images, prices, titles, and URLs. This feature saves you time and enhances the appearance of your emails, making them more appealing and shoppable for potential customers. Users of Omnisend rave about the Product Picker, as well as the variety of seasonal templates available. If you prefer, you can also create your own custom email designs using the drag-and-drop content editor to match your brand's look and feel.
Omnichannel Marketing
If manually creating and launching marketing campaigns across multiple platforms has left you exhausted, Omnisend is the solution you've been waiting for.
With Omnisend, you can launch marketing campaigns across five different channels all in one place. These channels include email, SMS messaging, web push notifications, Google, and Facebook. This centralized approach saves time and ensures consistent branding and messaging across multiple platforms, creating a personalized experience for your customers, no matter where they interact with your business.
The only channels missing from Omnisend's omnichannel marketing feature are YouTube and Instagram. While marketing on these channels is handled differently, this shouldn't be a major issue.
However, some users have reported frustration when launching social media campaigns via Omnisend. Every time you create a new social media campaign, you must input the required data from scratch. While this can be inconvenient, it's not a significant drawback for ecommerce marketers who focus on email marketing, SMS messaging, and web push notifications.
Customer Intelligence
Are you seeking to eliminate uncertainty from your marketing strategy? With Omnisend, customer targeting becomes simple with the use of intelligent customer analytics. This tool integrates analytics, insights, and segmentation to help you identify high-impact opportunities based on data. You'll have access to a variety of easy-to-understand reports that provide insights into your customers' interactions with your brand. You'll receive reports on:
- Gain insight into your customers' lifecycle stages
- Analyze retention rates and improve customer loyalty
- Track sales funnels to optimize conversions
- Measure product performance and identify opportunities for improvement
Omnisend's reports are highly actionable, providing valuable insights into customer behavior. You'll be able to identify which products are most likely to attract new customers and which ones tend to be abandoned in shopping carts. Armed with this information, you can tailor your automated workflows to better meet customer preferences.
Users have praised Omnisend's reports as being both highly informative and easy to understand. Many credit their improved ecommerce success to the insights gleaned from these reports, and find them to be more user-friendly than those offered by competing platforms.
Omnisend Competitors
Here are some of our top recommendations for email marketing, each with its own strengths:
- Constant Contact: Best overall email marketing service for most users.
- MailerLite: Best for beginners.
- AWeber: Best for agencies with advanced marketing campaigns.
- Sendinblue: Best for unlimited contacts and emails without upgrading.
- HubSpot: Best for merging your CRM with email marketing.
Summary
Do we recommend Omnisend for your marketing automation needs? Without a doubt! Omnisend is a top performer in enabling omnichannel marketing, lead generation, and automation. It is perfect for e-commerce entrepreneurs who want to expand their online business while saving time.
Omnisend's most significant advantages are its premium pre-built automation workflows, the product picker for product-specific email marketing, and the ability to oversee your entire e-commerce marketing campaign from a single platform.
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