Rank tracking is an essential part of any SEO strategy. It allows you to see how your website is performing in the search engine results pages (SERPs) for your target keywords. This insight can help you adjust your SEO strategy to improve your website's visibility.
According to Google, 90% of content gets no organic search traffic from the search engine. So it's clear that SEO is difficult without the right keyword ranking software at hand.
There are many rank tracking tools available, each with its own advantages and features. To help you choose the right rank tracking tool for your needs, we've compiled a list of the 13 best rank tracking software platforms.
In this article, I will highlight the best features as well as the pricing for each tool so you can make the best decision that suits your business.
Readers Disclosure
Disclosure: I will receive affiliate commission for some of the links at no extra cost to you if you decide to sign up for the paid plan. However, these are some of the best tools out there in the marketplace that I recommend. You can read full affiliate disclosure
What are the best keyword ranking tracking softwares?
Here is the top keyword ranking tracking tool I recommend.
SE Ranking
#1 Real-Time Keyword Tracking Tool
If you're looking for an accurate and all-inclusive rank tracking tool, SE Ranking is my top pick. Business owners, digital agencies, and SEO professionals all recommend it for its real-time accuracy and comprehensive reporting.
You can track your keywords across major search engines by country, city, and region. Plus, the software is updated regularly to keep up with changing algorithms and search engine trends.
SEO Powersuite offers a range of tools to help control your website's ranking, including an in-depth website audit tool, backlink checking, and monitoring tool, and more. With this software, you can easily help to push your website's ranking to the top ten search results if you master how to implement the content audit to improve your content and site.
SE Ranking can help you optimize your site for search engines. You can use the SERP Feature to find out your site performance and what you can improve to rank higher in the search result. You may add up to five competitors and see how well it performs against other sites in Google, Bing, or Baidu ranking comparison mode!
The platform provides insight into the top search results so you can see what is working for them and adapt your strategy accordingly. You can easily find your competitor and model what's working for them and which content lets them stay on the top of the search result.
Features:
If you're looking for a comprehensive SEO toolkit that can help you improve your website's visibility, SE Ranking is a great option. You can use it to find out what keywords and ads your competitors are using in their paid and organic search campaigns.
Here are some of the main features SE Ranking offers:
- Get alerted about site modifications
- Get keyword suggestions and group them
- Analyze keyword data for major SEO parameters
- Track keywords that you want to rank for
- Monitor your backlinks
- SEO journey with B2B features.
- Find your competitions backlink history
- Whitelabel reporting for your clients
- Build custom reports for your SEO clients to stand out from the crowd
- Run a website audit to find what could be improved on your site quickly
- Use an on-page SEO tracker to find what could be improved on your content page Fast
Pricing:
SE Ranking has a custom pricing structure that is based on how often you use the tool, how long your subscription is for, and how many keywords you want to track. This means that the amount you pay will vary depending on what works best for you.
SE Ranking offers a variety of pricing plans, you can start with the essential plan and as you grow your content for your site you can upgrade your plan as your traffic and revenue growth.
Here is the payment plan they have right now.
Essential Plan – $39.20/month (14 days free trial)
- 40k page audits
- Monitor 6k backlink
- 450k Keyword checks in total
- 10 On-Page Audits
Pro Plan – $87.20/month (14 days free trial)
- 250k page audits
- Monitor 30k backlink
- 1.8 million Keyword checks in total
- 30 On-Page Audits
Business Plan – $191.20/month (14 days free trial)
- 70k page audits
- Monitor 90k backlink
- 4.5 million Keyword checks in total
- 100 On-Page Audits
Claim your 14 days FREE Trial by clicking the button below –
SEMRUSH
Most suited for the digital marketers and SEO Consulting firms
SEMRush is a reliable SEO platform that helps you track your rankings and optimize your domain, URL, or subdomain for the keywords you want to rank high on. With its accurate data collection from Google each day (and monitoring) it's an ideal tool if you want to rank on the first page of google.
This is one of the highly recommended reliable tools for detailed reporting and ranking websites on google.
The data provided by SERP features can help you track your website’s position at both the local and national levels, on both mobile and desktop devices. Additionally, you can use this data to know which keywords trigger which SERP features and whether your site ranks for any of these keywords on specific search engines.
SEMRush is a game changer when it comes to researching your competition. By switching over to the Competitors Discovery tab and using their algorithm, you can see all of those pesky domains that rank higher than yours for certain keywords in organic search with one click!
Features:
SEMRush is an essential tool for any marketer who wants to rank higher on Google. The company's software not only organizes and allots keywords into meaningful segments but also provides reports with tags that allow you to see where your site stands in terms of SEO ranking –
Here are some of the key features:
- Tracks your main keyword for your website
- Provides accurate ranking from the search engine
- Provides accurate ranking for the local map pack
- Find and track your competition in minutes
- Track your On-Page SEO to improve your site health
- Develop a powerful content marketing strategy with keyword resource
- Find top ranking pages for your competition and model after their content
Pricing:
SEMRush offers various types of payment plans for everyone. The plans are affordable and startup-friendly. Here are their current plans (you can save 17% with the annual plan if you chose to go yearly)
PRO Plan – $119.95 per month (7 Days free trial)
- Track 500 Keywords daily
- 3k Report per day
- Up to 5 projects
GURU Plan – $229.95 per month (7 Days free trial)
- Track 1500 Keywords daily
- Up to 15 projects
- Mobile ranking report
- Historical Data provided
Business Plan – $449.95 per month (7 Days free trial)
- Track 5000 Keywords daily
- Up to 40 projects
- Historical data for your competition
- Mobile ranking report
- 5k keyword metrics update per month
- 20k SEO content templates
You can always start small and as you grow you can upgrade your payment plan as you grown your blogging business. Also you can cancel or downgrade at anything. If you are hesitant try out SEMRUSH for 7 days for free –
Mangools
Track your website ranking daily (both local and international ranking in real-time)
Mangools is a tool that can help you keep track of your organic search traffic potential. After all, it takes 30 seconds to set up. Enter the domain and start tracking instantly. No need to worry about any complex stats or setup.
You can see all the stats for your website instantly without installing complex codes or tracking pixels.
Mangools provides notification for any changes within your ranking as well as local SERP ranking for your website if you are focusing on local SEO.
This is crucial if you want an accurate understanding of how your site or content is ranking locally across different regions within a specific country as well internationally!
Mangools's interactive report-sharing feature allows you to easily send reports on your traffic and search engine rankings to your client painlessly. You can get quick feedback from your client and pivot your marketing strategy as required.
Features:
Mangools is beginner friendly and very easy to use for people who are just starting with content marketing and SEO. Also, big enterprises like Airbnb use this tool to track their local and international ranking.
Here are some of the main Features of Mangools:
- Track your main keywords and optimize your content for the best google ranking
- Get the daily rank updates for your website
- Easily create and optimize content for local business
- Track and optimize your ranking based on City and States
- Find easily rankable Keywords
- Spy on your competition and find what they are ranking for
- Find Historical data to see if certain KY is rankable or not
- Find and save backlinks from your competition
Pricing:
Mongool's is very affordable for small and big enterprises. You can choose from 3 types of payment plans. They provide monthly and yearly payment plans and you can save up to 40% by going yearly instead of monthly. Also, you can always upgrade and downgrade based on your needs as you scale.
Mangools Basic – $49 per month (10 days Free Trial – No Credit Card Needed)
- 100 – Keywords Lookup per day
- 25 Keyword search for the competitors
- 100 SERP lookup every day
- 100k Backlink lookups monthly
- $29.20 per month for the annual subscription
Mangools Premium – $69 per month (10 days Free Trial – No Credit Card Needed)
- 500 – Keywords Lookup per day
- Unlimited Keyword search for the competitors
- 500 SERP lookup every day
- 500k Backlink lookups monthly
- $39.90 per month for the annual subscription
Mangools Agency – $129 per month (10 days Free Trial – No Credit Card Needed)
- 1200 – Keywords Lookup per day
- Unlimited Keyword search for the competitors
- 1200 SERP lookup every day
- 1.2 million Backlink lookups monthly
- $79.90 per month for the annual subscription
Try Mangools free for 10 days, No credit card is needed –
Wincher
Affordable Keyword Tracking Tools for Businesses of All Size
Wincher is a cost-effective rank tracker that helps online businesses follow their SEO ranking progress in real-time. But this doesn't mean it lacks the must-have functionality in order yo grow your business online
The rank-checking software is full of features that can help you to grow your presence online.The keyword tracking tool is an excellent way to monitor your keywords and see what kind of traffic comes from them in organic searches, which can help you improve overall SEO performance!
Wincher offers a range of tools to help you find and focus on high-volume keywords that both you and your competition wouldn't have known existed. With these newfound gems, you can create articles and content to get a heads-up over your competition and outrank them over a short period.
Features:
Wincher offers one of the best ranking tracking software to show you where you rank and what you can improve in real-time. It can automate your reports and help you make custom SEO recommendations if you are running an agency for local or nationwide clients.
Here are some of the features that you need to know about before getting this tool:
- The easiest way to keep track of your keyword ranking for your website
- Optimize your content and pages to rank higher in the google search engine
- Receive daily rank tracking report in your inbox
- Get 6 months of rank tracking report to find keywords that you can go after
- Track your competition and model what they are doing on your own business
- Turn on local tracking if you doing SEO for local businesses
- Automate your reports for your or your client's websites
Pricing:
Wincher is one of the most affordable SEO keyword rank tracking tools out there in the market. It also provides a lot of premium tools that you can find inside the expensive tool like Ahrefs but for a cheaper and affordable price.
Starter Plan (29 Euro – 14 Days Free Trial)
- 500 Keywords
- Daily Ranking updates on your inbox
- Multi-user feature
- Track data from 10 websites
- Keyword research and grouping
- Real-time notification based on your trigger
Business Plan (59 Euro – 14 Days Free Trial)
- 1000 Keywords
- Daily Ranking updates on your inbox
- Multi-user feature
- Track data from unlimited websites
- Keyword research and grouping
- Real-time notification based on your trigger
- API Access
- On-demand ranking
- Local rank tracking
Business Plan (249 Euro – 14 Days Free Trial)
- 5000 Keywords
- Daily Ranking updates on your inbox
- Unlimited users
- Track data from unlimited websites
- Keyword research and grouping
- Real-time notification based on your trigger
- API Access
- On-demand ranking
- Local rank tracking
- Project Permission
- External user access
Click the button below to claim your 14 days free trial for Wincher
Advanced Web Ranking
Advanced Web Ranking is a one-stop shop for all your keyword rankings. The tool gathers accurate and fresh data from any device, language or search engine to give you the upper hand in content marketing.
The SEO tool helps you create engaging reports with customizable layouts that can be shared quickly and easily. You'll have access to these white label documents from any device, whether it's a desktop or mobile one!
This tool can help you take your SEO game to the next level and if you are an agency owner you will be able to serve your client professionally by sharing real-time on-demand data through professional reporting.
Advanced Web Ranking provides a landscape overview of competitors by monitoring the keywords they use to rank on SERPs. Marketers can use this data, which shows their ranking position and estimated traffic for each keyword over time (with clear trends), as well other insights like what websites are most likely visited before yours during search engine searches.
You can use that data to your advantage to rank for those keywords over time.
Features:
Advanced Web Ranking provides a lot of features for all size businesses. It’s one of the tools that has been in the market for a while and evolved over time. Here are some of the features of this tool that you need to consider before getting it –
- Accurate keyword and rank tracking for your content
- Find local SEO tracking for your website
- Get both desktop and mobile tracking
- Get SERP in minutes for any keywords
- White label your reporting for your clients
- Pre-build report templates
- Powerful API connection for custom features
- Unlimited use account feature
Pricing:
Advanced Web Ranking has been in the industry for a while and it's one of the tools that is used by some of the biggest companies in the world such as Microsoft, Amazon, and Money Super Market. It's been used by a lot of big marketers as well and is still one of the top keyword ranking tools out there.
You can get a 30-day free trial and save big on yearly plan if you want to give it a shot
Starter Plan – $49/Month
- Local & Mobile Ranking
- SERP features for determining your competition
- WYSIWYG Reporting
- Keyword difficulty matrix
- Google Data Integration
- Competitors insight
- 2000 Units
PRO Plan – $99/Month
- Local & Mobile Ranking
- SERP features for determining your competition
- WYSIWYG Reporting
- Keyword difficulty matrix
- Google Data Integration
- Competitor insight
- 7000 Units
- Competitors discovery
Agency Plan – $199/Month
- Local & Mobile Ranking
- SERP features for determining your competition
- WYSIWYG Reporting
- Keyword difficulty matrix
- Google Data Integration
- Competitors insight
- Local Keyword Search Volume
- Developer API
- 14500 Units
Enterprise Plan – $499/Month
- Local & Mobile Ranking
- SERP features for determining your competition
- WYSIWYG Reporting
- Keyword difficulty matrix
- Google Data Integration
- Competitors insight
- Local Keyword Search Volume
- Developer API
- 35500 Units
- Data migration assistance
Claim your 30 days free trial from below
Night Watch
Nightwatch has been designed with the needs of small and medium-sized businesses in mind. It's affordable, feature-packed and perfect for solopreneurs or freelancers as well as for the agency owners.
The Nightwatch keyword tool enables you to segment your keywords and see how they're performing. It allows for a more in-depth analysis of which ones are doing well, or not so much based on some specific criteria.
Also, you can track keywords for global ranking as well as for local ranking down by searching Zip Code. Night Watches SERP report will help you to improve your website as well as your content so that you can improve your content to rank higher on Google.
Features:
- Segment and find undiscovered keywords that you can rank for easily
- Track your keyword for local SEO
- Use the SERP feature to find top competition for any type of your keywords
- Track keywords across multiple search engines
- Create a white labeled automated report for your clients
- Keep your site healthy with a site auditor
- Find rank-boosting keywords for your contents
Pricing:
Nightwatch provides a flexible pricing model for all types of businesses. It's very affordable and built for you to scale as you grow. You can save 20% with the yearly subscription if you would like to go on that path.
Starter – $39/Month (14-Days Free Trial)
- Track 250 keywords
- Track 50 Websites
- Google Analytics and Search console integration for accurate data
Optimize – $99/Month (14-Days Free Trial)
- Track 1000 keywords
- Track 200 Websites
- Google Analytics and Search console integration for accurate data
- 15 white label reports
- API Access
Agency – $369/Month (14-Days Free Trial)
- Track 5000 keywords
- Track 1000 Websites
- Google Analytics and Search console integration for accurate data
- Unlimited white label reports
- Unlimited Users
- API Access
Claim your 14 Days free Tria By Clicking the Link Below –
SEO PowerSuite:
The SEO PowerSuite is a unique software that you can download and install on your computer. Users get access to reports offline, making it ideal for people who are always on the move or meeting clients.
SEO PowerSuite is building for agencies that serve many clients and looking for robust on-demand data. You can track unlimited keywords for your site or your clients but you need to get access to a proxy to do that.
Rank Tracker is a powerful tool for tracking your rank on Google in real time. It’s super easy to set up and you can see how frequently people are searching your target keyword and how your website moves up and down in the search engine.
Features:
- Perform an unlimited on-page SEO audit
- Track the backlinks for your site and your competition
- Competitors rank tracking
- Professional reporting for your clients
- Automatic reporting generation and scheduled for your clients
Pricing:
SEO PowerSuite is extremely affordable for all types of businesses out there. You can get started with a free account to try it.
- Professional Plan – $299 per Year
- Enterprise Plans – $499 per year
Claim you Account by clicking the button below –
AccuRanker
AccuRanker has been claimed to be the world’s fastest and most accurate rank tracker. Whether or not this is true, they offer instant updates of your search ranking when you need them.
It offers an all-in-one solution for SEO professionals and agency owners. You can use the SERP feature to see which keyword is driving the most search and click for your site and segment and filter them based on your needs.
You can also integrate this tool with Google Analytics, Google Search Console, Databox etc. to pull in accurate data which then can help you best to optimize your content and website.
Features:
AccuRanker Provides a huge selection for its money. You can track, optimize and dominate your market if you can master the tool and take the feedback to improve your site and content.
- Find SERP results from the largest selection of search engines online
- Get on-demand desktop and mobile ranking data
- Find the local ranking data for your content
- Track your competitor's website and ranking
- Access the historic search volume for your competition
- Advanced automated reporting
- Integration with google analytics and search console
- API connection for you need
Pricing:
AccuRanker's pricing depends on how many keywords you would like to track on monthly bases. You get all the features with your 14 days FREE trial and then you will be charged $129 per month to track 1k keywords.
You can save big if chose to go yearly subscription instead of a Monthly
Claim your free 14 days trial with AccuRanker below –
Authoritylabs
AuthorityLabs is a useful tool for digital agency owners who wants to generate SEO report for their Agency. This tool has the ability to automate local SEO, mobile ranking tracking, and even worldwide rank checking for your website.
The tool will tell you where your site stands with a quick glance by tracking your SERP result. It's easy, just provide the keywords you want to track and rank for and you will see real-time data on where your website stands on search engines.
You can also check data by location such as city, state, and zip code if you are focusing on local SEO. Also if you have a multilingual website, you can track where your website stands with this tool for international ranking.
Features:
Authoritylabs is famous for the agency report tracking and white label tool. You can create and send custom reports to your clients to stand out. You can also do granular SEO checks for local cities and states if you are running a local SEO agency.
- Get daily data reporting for your website
- Get mobile-specific data for your website
- Find a track and optimize your website for global ranking
- Track and optimize your website for local SEO tracking
- White label your data reporting to stand out from the competition
- Add unlimited users on your account
Pricing:
Authoritylabs has plans for all-size businesses and you can start small and upgrade or downgrade at any time. Here are the plans that authoritylabs is offering right now –
Plus Plan $49/Month (14 Days Free Trial – No Credit Card Required)
- 250 Keywords
- 50 Domains tracking
- Local Tracking
Plus Plan $49/Month (14 Days Free Trial – No Credit Card Required)
- 1000 Keywords
- 100 Domains tracking
- Local Tracking
- White Labeling Reports
PRO Plus Plan $225/Month (14 Days Free Trial – No Credit Card Required)
- 2500 Keywords
- 300 Domains tracking
- Local Tracking
- White Labeling Reports
- Daily Updates
Enterprise Plan $450/Month (14 Days Free Trial – No Credit Card Required)
- 5000 Keywords
- Unlimited Domains tracking
- Local Tracking
- White Labeling Reports
- Daily Updates
- API Access
Click the button below to access 14 days free trial for authority Labs, No credit card required
Moz Pro Rank Checker
Moz Rank Checker is the perfect tool for any marketer or business owner looking to research website performance for the targeted keywords. With more than 95% keyword and search volume accuracy, you can see what keywords you are ranking for in the google search and optimize your content for better google search placement.
Additionally, this platform provides information on how difficult it would be for a keyword to rank at different positions in search engine results pages (SERPs). You can see their scores so that you know which ones might not have as high of chances when competing against others with similar searches.
Send the most important keywords you want to rank for from any search engine to a Moz keyword campaign and it will spit out the historical data and the possibility for you to rank on google for that keyword.
Features:
Moz keyword tracking is a robust tool that will provide you with real-time keyword ranking data for your website and your content so that you can start working on improving your website. Moz also provides accurate data on competition and actual google searches which can help you to see which keyword you should target while writing a blog post
Here are some of the key features of Moz:
- Generate instant ranking reports for your site
- Perform competitive research for your competition
- Analyze keywords by their search volume and difficulty
- Start long-term keyword tracking
- Find predictive metrics for how a keyword will rank in the future in the search engine
- View the progress of your website growth over time
Pricing:
Moz provides flexible pricing for all types of businesses online. You can choose to try out any of their plans for 30 days for free. Also, Moz provides 1 on 1 walkthrough and 24 hours online support to make sure that if you have any difficulty they can get it resolved no matter what time it is.
Also, if you know what you are doing you can save up to 20% with a yearly subscription to Moz
Here is their pricing plan –
- Standard Plan – $99 per month
- Medium Plan – $179 per month
- Large plan – -$299 per month
- Premium plan- $599 per month
Click the button below to access your 14-days FREE Trail for Moz Rank Checker
Serpstat
Serpstat is a great tool for anyone who needs all of their SEO needs in one place. It offers keyword tracking, site auditing, and analysis as well competitor research to help you rank higher on search engines like Google or Bing!
Serpstat can help you to maximize your rankings and boost traffic by giving your ideas for the keywords that you are less competitive in your niche. You’ll also be able to check how well your domain performs in regard to your competitors.
If you own or work with a big brand you can track global ranking as well track local ranking if you serve small local businesses.
Features:
- Track 4k Searches per day
- Backlink analysis for your website and your competition
- Search analytics API for custom reporting use
- Track your SERP ranking and run your site audit for maximum optimization
- Competitor keyword and ranking checker
- Local SEO Keyword tracker
- Page audits for content optimization
- White labeling report
Pricing:
- Lite Plan – $69 per month (7 Days free trial)
- Standard Plan – $149 per month(7 Days free trial)
- Advance Plan – $299 per month(7 Days free trial)
- Enterprise Plan – $499 per month(7 Days free trial)
Claim your 7 days free trial from below. Also, save big with a yearly subscription
Labrika:
Labrika is all-in-one rank tracking software for SEO professionals. You can site auditing, keyword research, SERP analysis, website ranking, and local SEO with this one tool.
Feature:
- AI Site auditor
- Robust Link tracker for your site and your competition
- Performance and sped optimizer
- On-Page SEO auditor and an interactive content optimizer
- White label report generator for your client
- Advance rank tracking checker
Pricing:
- Lite Plan – $19 per month
- Business Plan – $29 per month
- E-Commerce Plan – $73 per month
- Agency Plan – $140 per month
LABRIKA also provides a yearly plan for those who are looking to save. Click the button below to check it out now
Whitespark:
Whitespark is more of local SEO software that focuses on local SEO optimization. This is more cator toward SEO professionals who own the agency and serve clients with small businesses.
Features:
- Local SEO Rank tracker for small businesses
- Listing and service optimization for professionals
- Business Reputation Builder
- Google review checker
- Google review link generator
- Competitors data analyzer
Pricing:
- Small Business Plan – $25/month (14 Days Free Trial)
- Specialist Plan – $25/month (14 Days Free Trial)
- Agency Plan – $25/month (14 Days Free Trial)
- Enterprise Plan – $200/Month (14 Days Free Trial)
Click here to claim your 14 days free trial now for WhiteSpark
SpyFu:
SpyFu is an SEO and PPC analyzer for SEO professionals and digital marketers online. This is an all-in-one marketing and SEO tool if you are looking to grow your business organically and through paid marketing.
You can find SERP results for top keywords, backlinks for your site, and your competition as hidden keywords that are easy to rank on.
Features:
- Track Keywords for your website
- Run competition analysis
- Quickly get an overview of keywords in SERP
- Run competitor analysis and track the top keywords from your competition
- Generate custom reports for your clients
- Track and optimize PPC
- Find keywords topic for your content and PPC marketing
- Find historical data for a certain keyword
Pricing:
You can make huge savings by getting a yearly plan with SpyFu. Here are the payment plans –
- Basic Plan – $39 per Month
- Professional Plan – $79 per month
- Team Plan – $299 Per Month
Spyfu also offers 30 days no question asked money back guaranteed. Click here to try out SpyFu now –
Frequently Asked Question (FAQ)
- What is SEO Rank Tracking?
SEO rank tracking is the process of monitoring the position of a website or web page in search engine results pages (SERPs). This is often done in order to assess the success of optimization efforts and determine where further improvements can be made.
- Are keywords important and why?
Keywords are important because they are the foundation of any SEO campaign. By targeting the right keywords, you can improve your website's ranking on search engine results pages (SERPs), which can drive more traffic to your site. Additionally, using the right keywords can help you target your audience more effectively and generate leads and sales from potential customers.
- What are the key metrics for keyword rank tracking?
When tracking your website's keyword ranking, there are a few key metrics you'll want to keep an eye on. These are 3 important metrics –
- Visibility
- Search volume
- Keyword positioning
- Which rank tracking tools are free?
None of the rank tracking tools is free as of now, almost all the tools I mentioned above come with a free trial or money-back guarantee so you can try them risk-free as you wish
- Which tool do you prefer for Keyword Rank Tracking?
All the tools I mentioned are good but based on my observation SE Tracking is one of the most complete tools for SEOprofessionalsl like you. It's also widely used and affordable.
Conclusion:
SEO rank tracking is essential for any business that wants to improve its visibility online and drive more traffic to its website. The best rank tracking tools offer a wide range of features, such as the ability to track keywords, competitor analysis, and PPC optimization.
Additionally, many of these tools offer a free trial or money-back guarantee so you can try them out before committing. Ultimately, the best rank tracking tool for you will depend on your needs and budget. However, all of the tools mentioned above are great options for anyone looking to improve their SEO ranking.
