In today's competitive sales landscape, sales cadence tools have become essential to help sales teams streamline their sales process and improve their chances of closing more deals. Sales cadence tools help automate and optimize the sales process by providing a framework for outreach, follow-ups, and nurturing leads. These tools help sales reps focus on building strong relationships with prospects, enhancing engagement, and accelerating the sales cycle.

In this article, we will present five of the best sales cadence tools that can help enhance your deals and drive more revenue for your business.

1. Salesmate

Salesmate CRM provides a complete customer engagement solution that caters to all your marketing, sales, and customer support requirements. Its sales sequence feature is designed to automate follow-up activities via email or text message. This powerful tool offers a series of timed emails and texts to keep your prospects engaged, in addition to a wide selection of drag-and-drop pre-built email templates.

Salesmate also allows you to personalize your messages, ensuring that each email or text is tailored to each prospect. With seamless integration to your site, you can easily enroll contacts and track performance metrics. By automating your cadence, your sales team can spend more time connecting with new leads and closing more deals.


  • Enhance connection with email personalization
  • Improve efficiency with pre-defined email templates
  • Better outreach with automated email and text cadence
  • Easy-to-use drag-and-drop email builder
  • Maintain connectivity throughout the entire customer journey using automation journeys
  • Compare campaign variations with A/B testing of email subject lines


  • Starter – $12.00 per user per month
  • Growth – $24.00 per user per month
  • Boost – $40.00 per user per month
  • Enterprise – custom pricing

2. Koncert

Koncert is a tool that offers automation for the sales process, including workflow automation for sales cadence. With Koncert, you can create a tailored cadence using multiple communication methods such as email, phone, text, and social touchpoints. The platform offers in-depth metrics on the performance of each touchpoint in your cadence, allowing you to track positive prospect responses. Additionally, Koncert provides AI-based lead scoring, as well as A/B testing, email, and voicemail templates to enhance your sales approach.


  • Enhance customer engagement with automated email and text cadence
  • Boost productivity with efficient email automation
  • Collect valuable customer feedback by recording phone calls
  • Measure campaign success with in-depth performance analytics


Get a custom quote to get the pricing options that are best for your business needs.

3. Keap

Keap is a comprehensive software designed to simplify your sales process. Its automation capabilities allow you to seamlessly interact with customers and enhance your sales cadence. With Keap, you can easily capture leads from different sources and consolidate them into one platform. This sales cadence tool enables you to customize your emails and set up automated follow-ups via email and text to potential clients.


  • Automate emails to streamline your sales process
  • Utilize A/B testing to implement different campaigns
  • Track progress with detailed reports and analytics
  • Set up trigger-based automation to connect with prospects at the right moment
  • Select from a range of stunning email templates to strengthen your brand identity


  • Pro – $149.00 per month
  • Max – $199.00 per month

4. SalesLoft

SalesLoft is an all-in-one sales software with robust functionality. It provides an automated sales cadence to streamline your sales process.

With SalesLoft, you can synchronize all your contacts and record them for future reference. You can easily communicate with your buyers through calls or texts with just a few clicks using this tool.

SalesLoft comes with a range of templates to help you send customized emails, and it also notifies you when your prospect clicks on the emails. This feature helps you determine which products your target audience likes the most.

Like other software, SalesLoft helps you track metrics for each cadence and is easy to set up.


  • Connect with more prospects using the calling feature and dialer
  • Automate your outreach process with cadences
  • Utilize sales playbooks to create multi-channel campaigns
  • Access insightful reports to track your progress


They provided their pricing plans available on their site. Get a custom quote tailored to your business needs.

5. Reply

Reply is a versatile tool that serves as both lead generation software and a sales cadence tool. It enables users to easily search for and add verified contacts to their sales outreach lists through platforms like LinkedIn or sales navigators. With Reply, you can connect with customers through various communication channels, including email, text messaging, and more. It also features AI-powered quality text scoring to help improve the effectiveness of your personalized and targeted emails.


  • Engage with your leads using automated multi-channel sequences
  • Refine your messages by conducting A/B tests to reach the right audience
  • Easily execute sequences by finding emails on LinkedIn
  • Tailor your messages for better engagement with prospects
  • Measure performance and improve your strategies accordingly


  • Starter – $60.00 per user per month
  • Professional – $90.00 per user per month
  • Custom – talk to sales


Effective sales cadence is essential in engaging potential customers and converting them into loyal patrons. Apart from automating the sales cadence process, an excellent sales cadence tool also helps in building relationships with customers.

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