If you're tired of your emails getting lost in the cluttered inbox or you don't want to waste resources on inactive customers, it's time to optimize your email strategy.
Boosting your open rates, reducing unsubscribes, and targeting only engaged subscribers are all critical factors. Considering that people check their inboxes multiple times a day and use email addresses to sign up for various services, it's evident that email is still the most direct and effective way to reach customers.
In fact, email marketing is a popular choice for both acquiring new customers and retaining existing ones, thanks to its high ROI and excellent deliverability.
SendPulse is an excellent tool that simplifies the process of creating extensive email and SMS campaigns, enabling you to target specific audiences with ease.
SendPulse: Is it a Valuable Marketing Tool?
SendPulse offers a range of features to make your marketing campaigns more efficient. The platform integrates email marketing and SMS, allowing you to send web-based messages with up to five different accounts, including Aweber, GetResponse, MailChimp, and Radium.
One of the advantages of SendPulse is its ability to send campaign copy, images, links, and other content, making it a perfect tool for web-based messaging. With SendPulse, you can send as much content as you need, surpassing other marketing automation solutions available in the market.
In addition to the above features, SendPulse allows you to produce your extensive mailings quickly, both in emails and SMS, targeted at specific audiences. This approach is helpful in increasing your reach and reducing the number of inactive customers.
Overall, SendPulse is a trustworthy email marketing tool that is easy to use, affordable, and offers excellent customer support. Although the free plan only accommodates up to 500 subscribers, the paid plans provide the same features, and the pricing varies depending on the number of subscribers you have.
If you are looking for a comprehensive marketing automation platform that includes email, SMS, chatbots, and landing pages, SendPulse is worth checking out. The platform caters to both experienced marketers and business users with no email marketing experience.
Is SendPulse trustworthy?
SendPulse is a reliable and top-quality email marketing platform. The software is extremely user-friendly, and its customer support is exceptional, providing prompt and efficient assistance. Furthermore, SendPulse is incredibly affordable and regularly updated with new features. Additionally, they offer helpful educational events, which is a great added benefit. In summary, if you're in search of an affordable and user-friendly email marketing tool, SendPulse is definitely worth considering. You may read our budget-friendly email marketing.
Is SendPulse available for free?
Are you wondering if SendPulse is the right email marketing tool for you? The answer depends on your specific needs. If you have a smaller email list and only require basic features, the free plan that accommodates up to 500 subscribers might be a great fit. However, if you need more advanced features or plan to send a larger volume of emails each month, you may want to consider other options that better meet your requirements.
What are the applications of SendPulse?
If you're in search of a marketing automation platform that covers various areas, such as email, SMS, chatbots, and landing pages, then SendPulse is worth exploring.
Email Marketing
With SendPulse's email marketing tools, creating engaging email newsletters is a breeze. Their tools are powerful and user-friendly, and their AI-powered spam filters ensure that your campaigns land in your subscribers' inboxes. Additionally, SendPulse allows you to track your email campaign's performance in real-time.
SMS Marketing
SendPulse offers powerful and user-friendly SMS marketing tools, allowing you to create SMS campaigns that can reach your customers on their cell phones with ease. Additionally, you can track your SMS campaign results in real-time, allowing you to measure the success of your marketing efforts.
Chatbots
SendPulse provides powerful and user-friendly chatbot tools that allow you to create chatbots for multiple platforms such as Telegram, Facebook Messenger, WhatsApp, and Instagram within a matter of minutes. You can also track the results of your chatbot campaign in real time. Read our Top Tools in managing customer experience.
Landing Pages
SendPulse's landing page builder is incredibly user-friendly. You can choose a template, add your content, and you're good to go. Additionally, you can monitor your landing page campaign's performance in real-time. Learn more about landing page builder here.
Who can benefit from using SendPulse?
SendPulse is a flexible email marketing platform suitable for both seasoned marketers and novice business users with no previous experience in email marketing. It offers a diverse set of features such as automated email marketing, A/B testing, dynamic content, and personalized messaging. What's more, SendPulse's customized setup procedure simplifies the software's adoption, regardless of your level of proficiency.
A Comprehensive Review of SendPulse in 2023: Pros and Cons You Should Know
As a website owner, you're likely already using email marketing to stay in touch with your audience. Well-known email marketing services like MailChimp and Aweber are great for email campaigns, but there's no substitute for utilizing all available messaging options. SMS and push alerts are great starting points, but using multiple service providers can quickly become expensive.
SendPulse offers a solution to this problem. With SendPulse, you don't just get an email newsletter; you get a full-featured marketing platform that allows you to send emails, SMS messages, and push notifications. If you're familiar with market leaders like MailChimp or Campaign Monitor, you can segment your audience, conduct A/B tests, and more with SendPulse.
Setting up SendPulse is easy, and it's free to get started. Let SendPulse help you with your campaigns!
What Is SendPulse?
SendPulse is an all-in-one campaign management platform that covers your email, SMS, and online push notification requirements. Its price point is excellent compared to the competition. For those who want to explore further about WordPress push notifications, my post on the subject is available as a reference.
SendPulse's email marketing platform is an excellent choice for SMBs looking to connect with their target audience. Here are some of the standout features:
Even those who are new to the software can find the user interface easy to use and intuitive.
- Even those who are new to the software can find the user interface easy to use and intuitive.
- The program includes email, SMS, and push notification services.
- There are various pricing options available, allowing you to try out new features without committing to a subscription.
Advantages of Using SendPulse
Email marketing is an effective method to stay connected with customers, introduce new products or services, and generate traffic to your website. However, not all email marketing platforms provide the same features and benefits.
SendPulse is a comprehensive platform that offers a multitude of advantages to enhance your email marketing campaigns. Below are some advantages of using SendPulse:
- Segmentation tools: SendPulse stands out with its robust segmentation capabilities, which enable you to target specific contacts based on their interests, demographics, or previous interactions. This allows you to send more relevant emails that have a higher chance of conversion.
- Automation: With SendPulse, many of the email marketing tasks, including contact management and list building, are automated. This not only saves you time and money, but also ensures that your campaigns are more precise and effective.
- Variety of signup forms: SendPulse simplifies the process of designing appealing and practical signup forms for your website. You can select from various templates and customize them to match your brand or website design. This helps you to grow your email list swiftly and effortlessly.
SendPulse Features
Sales Pipeline: Organize your sales process by creating different stages in your pipeline, such as “New,” “In Progress,” “Closed,” or customized stages specific to your business. Assign team members to manage tasks at each stage and keep track of the entire sales process.
Contact Cards: With SendPulse's CRM, you can access valuable customer information, such as their name, email address, phone number, and details about the deal, all in one place. Use this data to negotiate more effectively with your customers.
Manual and Automated Deals: Create deals manually or automatically using chatbots or automated flows – a feature that will be added soon.
SendPulse has recently released the beta version of their CRM, which will continue to be improved with new features. In the meantime, you can test the CRM system for free.
How does SendPulse work?
All the commonly used functionalities, including the ability to generate personalized subscription forms, segment email lists, set up a sequence of emails, and access API, are at your disposal. We will explore the particular details of each feature.
Drag-and-drop editor
Designing unique and vibrant templates using SendPulse's drag-and-drop editor is a breeze, and no special skills of a professional designer are necessary. Even a novice can create an email in about thirty minutes.
The primary concept of the editor is based on a collection of blocks that can be hand-picked and dragged to the desired location. The primary building blocks such as new sections, text, buttons, separators, video blocks, and social media link buttons are situated on the left-hand side of the editor.
All templates constructed with this builder will be accurately displayed on screens of any resolution.
Alternatively, you can also use a standard HTML editor to design your email template, or import a new template from a file, URL, or by pasting the HTML code.
An extensive assortment of templates with responsive layouts
If you don't want to spend time designing custom templates for your emails, you can choose from over 100 pre-made templates in SendPulse's free email templates gallery. The gallery offers a wide variety of themes, such as holidays, e-commerce, travel, restaurants, business, healthcare, education, and more. Simply modify the text, and your email is ready to be sent.
Subscription form generator
When a user decides to subscribe to your newsletters, the first step they encounter is filling in the subscription form. The key rule for the subscription form is to ensure it's user-friendly and has an adequate number of fields to gather information from the user, such as their name, email address, telephone number, age, city, etc.
With SendPulse's subscription form generator, you can effortlessly create a customized form with your preferred color scheme, number of fields, and text elements.
Personalization
As email marketers continue to explore the benefits of the personalization trend, 94 percent of companies report successful conversion results in their email campaigns. The more you learn about your audience, the more tailored your emails will be to their needs. SendPulse facilitates personalization in the subject line and email body by allowing you to insert any information you've gathered about your recipients, such as their name, gender, date of birth, company, position, and more.
Segmentation is another valuable function that enables you to group your email subscribers based on the information you have, such as gender, location, date of birth, interests, and more. For instance, some people may indicate in the subscription form that they want to receive “discounts,” while others may prefer the “company's digest.” By sending distinct content to these two segments, you can enhance the relevance of your messages.
A/B testing
A/B testing is a useful technique to employ when you're unsure which elements will yield better open rates and click-through rates. With SendPulse's A/B testing, you can determine how to enhance these elements, including the subject line and preheader, text placement and content, font styles and heading sizes, calls to action, number of buttons, images, the quantity of links, and more.
Automated sending
With this feature, you can automate the process of sending a sequence of emails. Drip email campaigns typically leverage this automated sending capability, with the first email dispatched when a new individual joins your email list, followed by a second email two days later, and a third email the following weekend. Alternatively, you can set up a series of emails based on triggers or actions the recipient has taken, such as clicking a link in your email or making a purchase.
Email scheduler
This feature enables you to schedule your email campaigns in advance. Simply specify the desired date and time, and your email will be automatically dispatched at the scheduled time.
Resending to unopened
SendPulse's resending feature is a distinctive offering that can increase open rates by 30-70% or even more. If a subscriber fails to open your initial email, simply adjust the subject line and send time. By taking these simple steps, you can generate more opens and clicks because the email appears as a new message in the recipient's inbox. To utilize this feature, select the “Send emails to unreads” option.
Statistics reports
Evaluate the performance of each email campaign through SendPulse's comprehensive statistics report. This report analyzes various metrics and subscriber actions, including opens, clicks, spam complaints, and the number of unsubscribed users. The following is just a sample of the data included in the report.
Mobile app
Easily manage your mailings on-the-go with SendPulse's mobile app for iOS and Android. This app enables you to add new subscribers to your mailing list, send emails, and evaluate the performance of each email campaign all from your smartphone.
API
You have the option to integrate your mailings with the services you currently utilize. The integration can be achieved through the API, which allows you to connect with CMS, CRM systems, and other services.
Web push notifications
With SendPulse, you can utilize web push notifications to bring visitors back to your website. These short messages work on over 80 percent of devices on the most-used browsers, including Google Chrome, Safari, and Mozilla Firefox. You can send notifications on any topic such as an invitation to visit a new page, special offers, discounts, news, and order statuses. Moreover, you can enjoy the benefit of sending web pushes via SendPulse for free, regardless of your tariff plan. Check out how web pushes are displayed on these browsers.
Bulk sending of SMS
With SendPulse, your SMS announcements can be delivered to your subscribers at a blazing speed of 200-500 SMS per second. Whether you need to send SMS messages in over 200 countries on over 800 networks, SendPulse has got you covered. With the ability to schedule SMS sending for a specific date and time, you can easily plan ahead. And with personalization options, you can add your recipient's name and other personal information to each text message, making it more engaging and relevant.
WordPress SendPulse Email Plugin
SendPulse provides a WordPress email plugin that allows you to effortlessly add a subscription form to your website. With just one click, the plugin will be integrated and installed. Moreover, you can import all of your WordPress subscribers into your email list with SendPulse.
If you are a WordPress user, SendPulse also provides a WordPress plugin for push notifications. You can keep your customers up-to-date on the latest news, updates, sales, and discounts using a brief offline message in their browsers. This connection allows for free bulk and triggered push notifications without any restrictions.
You can personalize and segment your push notifications to cater to each subscriber's interests. Additionally, you can track the campaign results, such as delivery, geography, and click-through rate (CTR).
What advantages come with integrating SendPulse Email Marketing plugin with WordPress?
- Maximize email campaign open rates with SendPulse's automatic optimization feature.
- Create unlimited autoresponders and mailing lists.
- Personalize emails and segment your mailing lists.
- Install the SendPulse Free Web Push plugin to send web push notifications.
Advantages of Utilizing SendPulse
With a plethora of email marketing and marketing automation tools, SendPulse offers robust contact management and advanced segmentation capabilities that can help you target the right contacts and send more personalized emails.
With automation, SendPulse streamlines the process, saving time and money while also improving accuracy through machine learning algorithms. Additionally, its variety of registration forms makes it easy to create visually appealing and effective pop-ups to grow and manage your email list.
Support
SendPulse makes it easy to find their contact information, with phone and email numbers readily available on the main support page. Additionally, SendPulse provides round-the-clock live chat support and an extensive knowledge library that includes articles and videos with step-by-step instructions for using essential features.
All users, regardless of their plan, have access to these support options. This puts SendPulse at an advantage compared to other email marketing software solutions that offer limited support alternatives to clients on free or lower-tier paid subscriptions.
Ease Of Use
SendPulse offers a straightforward sign-up process that only requires basic contact information and email verification. Once verified, users are immediately directed to the user interface, which has a clean and easy-to-use design.
The user interface primarily uses blue and green colours, with other colours added to highlight important buttons and elements. Even if you are new to email marketing platforms, you will find it effortless to create your first email campaign.
The dashboard shows the number of subscribers and emails sent, as well as a summary of previous campaigns, such as email deliveries, clicks, and errors. The interface is designed to provide quick access to the most important information and features.
To build your email list, you can either manually enter email addresses or import them from a.txt or.csv file. You can also import your email list directly from an existing email contact list. This feature is particularly useful if you're migrating from another email service provider and have a large email list.
Once your email list is imported, you can start designing your first campaign. You can select an email template from SendPulse's pre-designed templates or use the layout editor to choose from four options: basic, news, commerce, and text.
After selecting a template, you can modify the content of your email before sending it to your subscribers. SendPulse's user-friendly design and navigation make it easy to get started with email marketing.
Moreover, SendPulse provides 24/7 support via live chat, phone, and email, as well as a comprehensive knowledge library to assist users in learning and maximizing the platform's features.
Pros
- You can rest assured that your emails will reach their intended recipients with SendPulse's high deliverability rate.
- By subscribing to SendPulse's email marketing service, you gain access to an extensive range of tools, including a drag-and-drop editor, segmentation, and hundreds of templates.
- SendPulse offers flexible pricing options, including monthly subscriptions and pay-as-you-go plans.
- Their free plan provides users with unlimited access to 15,000 emails per month and up to 2,499 subscribers, as well as access to the autoresponder feature, setting it apart from other free plans offered by competitors.
Cons
- Some of the available templates in SendPulse's library may not meet your expectations in terms of design quality, leaving you with limited options for creating visually appealing emails.
How much does SendPulse cost and what are the features included in the free plan?
- With SendPulse, you have the ability to send as many as 15,000 newsletters each month at no cost, provided that you have fewer than 2,500 subscribers.
- You can try the SMTP service for free with the first 12,000 emails.
- SendPulse's web-push notifications are completely free of charge.
SendPulse Pricing plans
If your subscriber count exceeds 2,500, you have the option to select from the following paid account types:
- Choose a monthly subscription plan based on your desired number of subscribers and emails, with prices starting at $6.40
- Pay per mailing with prices starting at $32.00 for 10,000 messages.
SendPulse Competitors:
Aweber
AWeber is a feature-rich email marketing tool that is ideal for small businesses with ambitious email marketing goals. However, it may not be the best fit for firms with small lists as AWeber's pricing can be expensive until you reach the 2,500-subscriber level. AWeber does not offer a send-based subscription plan, so if you have a large list but only send emails occasionally, other options may be better.
Despite the cost, AWeber provides all features to all tiers, making it a great value for those ready to utilize its capabilities immediately. AWeber is user-friendly, with an easy-to-use autoresponder system and an updated WYSIWYG editor. It also has outstanding analytics, reporting tools, and integrations. Additionally, AWeber has 24/7 customer support in the United States, which completes its 5-star rating.
Constant Contact
Constant Contact was founded in 1995 by Randy Parker and has since grown to serve over 600,000 businesses. Their target audience is small businesses with basic email marketing requirements. Constant Contact offers several advantages, including built-in integrations and pre-designed email templates. They also provide live chat and phone support for all subscription options. However, their segmentation, automation, and
A/B testing capabilities are not as strong as those of their top competitors, which is a significant drawback that resulted in a lower rating for this product.
Constant Contact's pricing begins at $20 per month and increases based on the number of contacts you have. Unlike some of their competitors, they do not offer a free plan. While Constant Contact's pricing is comparable to competitors like Mailchimp and Campaign Monitor, their feature set is smaller.
If you're looking for a vast library of built-in integrations and pre-designed email templates, as well as excellent customer service, Constant Contact might be worth considering.
Constant Contact offers three subscription options, starting at $20 per month based on the number of contacts you have. They also provide a 50% discount for the first month and a free 60-day trial.
Check out our Sendpulse Alternatives to learn more about their competitors.
SendPulse Summary
If you're looking for a tool that offers multiple communication channels to stay in touch with your customers, SendPulse is a great option. With the ability to send bulk emails, SMS, and web push notifications, you can keep your subscribers engaged and grow your email list.
This SendPulse review is designed to help you determine if the platform is the right fit for your needs. If you run a small or mid-sized business or are a blogger, SendPulse is definitely worth considering. With its affordable pricing, you can access a platform that can handle all of your email marketing needs, including email, web push notifications, and SMS.
Readers Disclosure: Our content is supported by our reader, that means some of the link from this article and within this website are affiliate links. If you click any of these links, then we may earn a commission with no extra cost to you.
You might be interested with:
