Social media's rise has made it crucial for ecommerce businesses to explore ways to utilize these platforms to drive traffic, enhance brand visibility, and improve sales. Identifying the most suitable social media software can be a challenging task and finding suitable social media software for your business given the abundance of available options.

In this guide, we will explore the top social media software for ecommerce, examining their features, benefits, and drawbacks. Whether you're looking to manage multiple social media accounts, automate your posting schedule, or run targeted social media campaigns, this guide will help you make an informed decision about the right social media software for your ecommerce business.

1. Buffer

Buffer provides a comprehensive solution for small businesses that want to increase their social media presence and grow through these channels. Even with its free plan, merchants can connect up to 3 social channels with 10 posts each and gain access to social media listening. Additionally, the platform offers tools for team collaboration, engagement, and the ability to export reports.


  • Manage and publish content on multiple social media platforms including Instagram, Facebook, Twitter, Pinterest, and LinkedIn from a single dashboard.
  • Create and schedule TikTok Stories and Videos in advance.
  • Engage with your social media audience and manage comments and messages efficiently.
  • Listen to social media conversations and track mentions of your brand or industry keywords.
  • Collaborate with your team members to streamline your social media strategy.
  • Analyze the performance of your social media campaigns and generate reports.
  • Include a link in bio page to drive traffic from your social media profiles to your website or landing page.


  • Free – $0.00
  • Essentials – $6.00 per month
  • Team – $12.00 per month
  • Agency – $120.00 per month

2. Hootsuite

For enterprise-level businesses that require support for more social accounts and users, Hootsuite provides a more comprehensive platform compared to Buffer. While Buffer is ideal for brands starting out and seeking to build brand awareness, Hootsuite offers planning and publishing tools, a stream dashboard to provide a quick overview of activities, social advertising management, and in-depth analytics.


  • Manage and schedule social media posts across various platforms, including Pinterest, Facebook, YouTube, Twitter, LinkedIn, and Instagram.
  • Monitor social media inboxes and mentions in one place.
  • Keep track of your social media activities at a glance using a streams dashboard.
  • Monitor social media keywords and follow hashtags with social listening features.
  • Manage social media advertising campaigns.
  • Collaborate with team members on social media activities.
  • Analyze social media performance and generate reports.


  • Professional – $99.00 per month
  • Team – $249.00 per month
  • Business – $739.00 per month
  • Enterprise – request a demo

3. Iconosquare

Iconosquare utilizes social media analytics to manage, schedule, and monitor Instagram, Facebook, and Twitter channels. By analyzing data, brands can understand how their content affects engagement and create new growth strategies.


  • Manage and schedule posts for Facebook, Instagram, and Twitter
  • Analyze your community with demographic data and track your competitors
  • Get detailed analytics on tags and mentions
  • Track analytics and reporting across all social media channels, including LinkedIn and Tiktok
  • Engage with your audience through social media
  • Listen to custom feeds and track hashtags
  • Monitor competitor profiles
  • Collaborate with your team


  • Pro – €49.00 per month
  • Advanced – €79.00 per month
  • Enterprise – €139.00 per month

4. Later

Later is a highly recommended platform for businesses looking to build their Instagram and Pinterest channels. The platform offers a user-friendly interface with a variety of features, including tools for sharing photos, videos, and stories. It also provides user-generated content curation and creation. This feature makes it a superb choice for anyone seeking to enhance their visual marketing tactics.


  • Manage social media posts across Facebook, Pinterest, Twitter, LinkedIn, and Tiktok with scheduling and monitoring tools
  • Plan and organize Instagram and Pinterest visuals with a dedicated visual planner
  • Use a Chrome Extension to collect content from influencers and customers
  • Link social posts with a link in bio page
  • Seamlessly integrate with Shopify for ecommerce needs
  • Collaborate with team members for a more efficient workflow
  • Analyze social media performance with comprehensive reporting and analytics.


  • Starter – $15.00 per month
  • Growth – $33.33 per month
  • Advanced – $66.67 per month

5. Octane

Octane is a platform that seamlessly integrates with Shopify and Shopify Plus, offering ecommerce businesses the tools to enhance customer engagement, retention, and conversions. In addition to their product quiz feature, Octane provides a powerful Facebook Messenger tool and SMS service to deliver personalized messages such as abandoned cart messages, order confirmations, win back campaigns, and more.


  • Messenger & SMS capabilities
  • Interactive Product Quizzes
  • AI/Chatbot responses
  • Seamless ad integrations
  • Customizable website pop-ups
  • Integration with Klaviyo, Gorgias, Recharge, and Yotpo


You can contact Octane to learn more their pricing options.


Although we recognize that not all of these social media software options may be suitable for every business, we suggest starting with at least one publishing and monitoring tool, as well as a user-generated content tool, such as a review app. By scheduling content in advance, you can save time and ensure consistency, leading to increased engagement with your audience.

In addition to this, having a user-generated content tool on your site can improve your site's credibility, which may aid in conversion.

If your business is already producing consistent and engaging content, consider repurposing it to drive new traffic and boost conversions on your site. As you do so, keep in mind the importance of honesty, engagement, and fun.

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