Blogging can be a great way to promote the products that you sell on your Etsy store. Apart from highlighting your bestsellers and reaching new audiences, it can also be an effective strategy to gain more sales. Another channel of income!
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No matter the time of day, there will always be people online. There is never a quiet time on the Internet. A blog maintains your presence on the web and everything you have on there is accessible to everyone at any time. Running a blog does not cost much as well. It’s probably one of the cheapest online ventures available.
Anyone can run a blog. And by anyone, I honestly mean ANYONE. Even without the knowledge or experience of operating online tools and stuff like that, it’s fairly easy to learn. All it takes is a bit of research and experimenting
Blogging can be a separate business venture of its own for those who have the passion for writing. But for those who already own an online business and are already generating income from it, blogging can be a secondary channel of income and a marketing platform as well.
Blogs are versatile. You can blog about anything under the sun. From the most general lifestyle topics down to the most intricate details of smartphone specs – blogging is an effective way to share your thoughts to the rest of the world. It can be a full-time career, a business,
Etsy is a remarkable platform of handicrafts and trinkets for the non-conventional minds.
How a website can help Etsy store owners
Running your very own website is one of the best parts of online business operation. Your website is your very own space on the internet where you have complete freedom to put whatever type of content you want. A wide open window of opportunities, if you will.
- Personalized space
- Your own space to share your story
- Freedom to promote your products and emphasize their best features
- A place to lead people without giving off your intention to market
- Educational and informative
- Your own online place that is under your control
- A platform that is able to grow along with your business
- Gives off a professional image for your brand
- Increased chances of visibility
There are probably more reasons why websites can help not just Etsy stores, but other online businesses that using an e-commerce platform. In the long run, you can definitely benefit more from just independently running your own store than solely relying on the available platforms on the web right now.
What can you blog about?
Your space, your content! You are not able to easily produce content in which you are not passionate about or at the very least, interested in.
You will be writing about your products and the stories that they hold. You will write things that resonate with your regular customers. Since most products on Etsy are almost handicrafts, masterpieces from bare hands; you can use these to find an interesting angle that will hook your readers.
Know your audience. Familiarize their behavior and their interests and try to align your blog topics with it or revolve around that concept. You can have many blog categories, but have them coincide with a general topic so you don’t get lost in your tracks. Also, you might want to be subtle with your tone in your articles so you don’t want to come off as more of a content marketer rather than a blogger.
Don’t write with the aim to sell, write to share. Your readers will be more invested in your content if they feel that you are being sincere in truly imparting stories, experiences, and information rather than promoting your products.
Apart from the actual text content on your article, you also need graphics and visuals to liven up the post.
First of all, your photos need to be of decent quality. The last thing you want is for your readers to squint their eyes when they come across a photo of your product on your article. Since one of your objectives here is to promote your product by casually inserting it into an article, make sure that the pictures you put is the best. Also, don’t put too much photos of just the products. Insert content that show you or other people using the products.
Share informative content. Like I said, don’t just write with the purpose to sell. Keep in mind that your blog is not your main sales channel so do not go overboard with the marketing of it all.
For the blog host platform, there are a number of self-hosting platforms available. WordPress is the most popular one. Self-hosting grants you total control over your site and you can freely make adjustments anytime you want along with the growth of your site. When you self-host, you make ample room for improvements and you get to future-proof your site. Also, the service is quite cheap.
Just like everything in this world, your blog needs a name. One would think this is the easy part, but it is tricky. With the millions of websites on the Internet right now, coming up with a catchy and memorable name can be a challenge.
Your name has to encompass your brand. Everything or at least the essential things that customers need to know about your brand needs to be in that name already. It should not be ambiguous. Words or phrases with double meanings can be misleading. Make it as short as possible, do not use words that are easily misspelled. Most of all, your website name, which is going to be your domain name as well, must be unique and available for trademark. You can check the availability of the name by searching it in your browser with your preferred extension.
You decided on the content, you have a name, a domain and a host. Time to bring your blog to life!
WordPress is highly recommended because of the thousands of available themes ready to be used by website runners. Your theme is the overall look and navigation of your website. Customer experience is defined by your theme which makes it a very vital aspect of your blog site. Managing your content via WordPress is easy. You can even access it through mobile and post a new article from wherever and whenever.
Your blog also needs pictures not just in the articles but for the banners, logos, and various parts of the other pages that comprise the entirety of the website. You will also use photos for your social media advertising campaigns as well. You should remember that using decent quality photos are a major plus for your site. There are many websites where you can get stock photos for free, or you can also take some yourself if you have a camera or a smartphone. Most phones now come with high megapixel cameras that are more than enough to take decent quality pictures.
Marketing and Sales
Social media is every business’s friend. Sign up on Facebook, Twitter, Instagram, and Pinterest because these are among the top-rated social media platforms especially for Etsy stores which have quite a specific target demographic. You can also optimize your pages with keywords and hashtags. Email marketing is also a great way to maintain contact with website visitors with conversion potential.
When you’re all set up, you can start putting in content regularly. Keep things fresh and trendy. With a well-performing blog site and an already functioning and smooth running Etsy store, these two aspects of your business can work hand in hand to gain you more sales. Websites gain revenue by running Google ads. While for a recently launched site this may not be possible yet, it can be a great additional passive income for you apart from selling handicraft masterpieces.