Facebook ads can be a powerful tool that you can navigate to get high conversion rates. However, not everyone can create compelling ads that would capture thousands of people, but it depends if you know how copywriting works.

The Importance of Copywriting

In working for your Facebook ads, you don’t just focus on the visual part of the ad. Yes, it could be presented pleasantly for the eyes, but without context, it will be useless.

Context or the one that we call copy is crucial as it explains and relates your audience to the ad itself. A copy is a context that talks bout your offer about your products and service.

One thing that you should be focusing on in creating high-paying ads is the copy, as it determines whether a customer clicks the product for purchase or not.

You don’t want to let your target audience predict what you’re selling through just giving visual clues, right? So, we have here some of the things that you can do to create a copy that actually drives your results.

The Secret Formula of Copywriting

Knowing your target audience

One of the many things that you should do when you want to create a marketing strategy is knowing your target audience. In that way, you’ll have the basis for your plan and to create an appropriate copy for them.

You can create customer profiles for you to understand to whom are you marketing the products or services.

To make your target audience click on your ads, remember their pain points or the problem that they need to solve as soon as possible. You might need to step back from being you and wear the shoes of your customer.

Utilizing both product/service feature and benefits

Features and benefits usually go hand-in-hand to have a high-conversion rate campaign. Both have been utilized even in the past and were proven to be effective.

Knowing their differences will help you understand them better and use them properly and effectively.

Features are the unique aspects and factors of your products that you need to showcase for customers to buy it while benefits are the advantages a customer would get when they get the products.

You can create a good copy by combining features and telling your customers the gain that they will get at the same time.

First, you inform them about your offer, you need to showcase the good of the products and then focus on the benefits that they will gain.

Copy Writing Tips that You should have known sooner

  • Remember the Mobile Preview

Most of the internet traffic came from mobile devices, which means that it is essential to take note of that. If you want to create a wholesome copy, it should be viewable, readable, and understandable whatever devices users are using.

On Facebook, there 90% of the ad revenue is coming from mobile devices. Meaning most of the users of the social media platform are using mobile devices. So, you need to crucially check your copy’s mobile previews to leverage it successfully.

Most of the time, the context descriptions are cut after 3 lines and shortened through the “continue reading” button below. So, every word at the beginning of your copy should contain the most valuable things, such as your offer and your products’ best features and benefits.

  • Tell a story

People love to hear stories, especially stories that they can relate to. So, telling a good story will get your target audiences’ attention and hopefully get them inspired and avail of your products.

  • Be unique and stand out

One of the basic factors that you need to consider in writing a copy is being able to create your own unique style. Don’t try to copy others, try to make something that will stand out among the rest.

And to do that, you need to think outside the box. Don’t just focus on one viewpoint, try to find angles that will suit your copy perfectly.

  • Check the trend

One thing that you can do to leverage and dominate Facebook is trying to keep up with what’s new and what’s trending. Use that knowledge about that certain trend and be part of that trend. Take part by creating your own content about it.

Use relevant Hashtags that can help your content or ads reach more and more people.

  • Use descriptive and sensory words

People are fond of reading text that they can visualize and even feel. Imagine how you came up with the scenarios in your mind while you read your favorite book and feel what the characters feel, that’s how it should be.

You should be able to describe your products in a way that your audience won’t even need to look at the picture just to know how that product looks like. Use descriptive words and sensory words to make it appealing to the readers.

  • Target Emotions

We, humans, are highly emotional beings. So, emotions are one of the things that you should consider when writing a good copy for your Facebook ads. You need to let the audience feel what you want them to feel.

Mostly, the basic emotions that you should be focusing on are either happiness or sadness. You can make a copy that is full of humor or a copy that will make their eyes sweat. It depends on how you’re going to incorporate emotions into your copy.


Facebook Ads doesn’t just depend on visuals but also the context. You can’t have a successful high-conversion rate ad without making a well-constructed copy.

So, if you want to create an ad that drives the sale, remember the tips on writing a good copy for you to nail it. Starting from considering the mobile preview up to targeting emotions, you have to keep it in your mind and heart when making your perfect Facebook ads for your business.

One last tip is to always put your heart into everything that you do because if you love what you’re doing, there’s no doubt that the result would be amazing.