If you're on the lookout for top-notch checkout software for your online store, then you should definitely check out Thrivecart. It's one of the best cart builder programs available right now. Check out one of the Top Ecommerce Platforms in 2023.

As an e-commerce business owner, you're probably aware of the challenges that come with the territory. Amidst a crowded market, it can be challenging to distinguish oneself, and despite having a well-planned inventory and business strategy, it is the small details that can ultimately make a significant impact.

Statistics show that while e-commerce sales have increased significantly in 2020, cart abandonment rates are as high as 65%. A complex checkout process is often the primary reason why customers abandon their shopping carts.

Shopping cart software can help you tackle this issue by offering advanced features that simplify the checkout process and incentivize customers to complete their purchase.

In this article, we'll be discussing the leading player in the shopping cart software market – Thrivecart. We'll cover its unique selling points, why it's gaining popularity, its main attractions, drawbacks, and whether it's worth investing your time and money. So, let's get started.

What is Thrivecart?

In 2016, Thrivecart emerged as an e-commerce platform that facilitates the sale of physical and digital products, as well as subscription services, online. This program not only provides a solution for building shopping carts but also offers payment processing and services such as upsells, bump offers, and sales funnels to increase the chances of making sales. The founder, Josh Bartlett, who is both a software engineer and an online seller himself, created Thrivecart with the intention of enhancing the existing cart solutions. Though the launch of Thrivecart was initially low-key, it quickly gained momentum, and by the end of 2021, it had become one of the top checkout services in the market.

According to Thrivecart, over 210,000 online sellers have used their services, resulting in the sale of nearly 14 million products worth a total of $2 billion.

Thrivecart is best for:

  • Business consultants with a large client base
  • Companies offering membership services (e.g., news, music, ebooks)
  • Individual online vendors selling physical and digital products
  • Online course and training platforms
  • Digital marketing companies working with small businesses
  • Software solution companies
  • Online businesses responsible for shipping their own products

Top Features of Thrivecart

Thrivecart offers an array of features designed to enhance the cart design on your e-commerce platform. With user-friendly design tools, even beginners can comfortably navigate the program.

Simple Page Designing

One of the standout features of Thrivecart is its drag-and-drop editor. Users can customize the design and layout of their shopping cart with ease, thanks to this intuitive tool that eliminates the need for coding or technical expertise. With a variety of customization options available, users can tailor the appearance of their cart to fit their branding and customer needs. The drag-and-drop editor also enables users to add and rearrange items in their cart effortlessly. Overall, the drag-and-drop editor is a powerful and user-friendly tool that streamlines the design process and empowers users to create a shopping cart that is both functional and aesthetically pleasing.


Thrivecart offers seamless integrations with a variety of third-party platforms and applications, making it a versatile and flexible e-commerce solution. With over 20 integrations available, users can connect their Thrivecart account to popular tools like PayPal, Stripe, Zapier, and ConvertKit, among others. These integrations enable users to streamline their workflow, automate tasks, and enhance the overall functionality of their e-commerce platform.

For instance, by integrating with email marketing tools like ConvertKit, users can automatically add customers to their email list and send out targeted campaigns based on their purchase history. Similarly, integrating with Zapier allows users to connect Thrivecart with hundreds of other apps and automate workflows between them. Overall, Thrivecart's robust integrations make it a powerful and flexible e-commerce solution for businesses of all sizes.

Customer Service

Thrivecart is known for its exceptional customer service, providing users with various support channels to address their concerns and inquiries promptly. The platform offers a comprehensive knowledge base that contains helpful articles, tutorials, and frequently asked questions. In addition, users can reach out to the support team via email, live chat, or the dedicated Facebook group.

The team is highly responsive and strives to resolve issues as quickly as possible, ensuring that users can continue to operate their e-commerce business without interruption. The platform also provides regular updates and improvements based on customer feedback, demonstrating their commitment to delivering a top-notch customer experience.

Sales boost techniques

By utilizing Thrivecart, you can easily implement profit-boosting strategies into your checkout page with minimal effort. These techniques include upsells, recurring charges, bump offers, and more, all of which can help increase your revenue and improve your bottom line.

Affiliate Programs

Thrivecart offers a built-in affiliate management system that can help businesses improve their sales through third-party promoters without the need to purchase a separate affiliate service. With this system, you can easily monitor your affiliates' performance, set payment rules, and make payments to them. Additionally, you can group your affiliates and apply specific rules such as bonus payments, mailing list invitations, webinar invites, and more.

Payment rules can also be customized, with the ability to increase or decrease affiliate profit margins, set autopayment rules based on time or sales, and add or remove affiliates based on their performance. Overall, Thrivecart's comprehensive affiliate management system can save businesses time and money while improving their sales through effective affiliate marketing.

Thrivecart's affiliate program offers the following essential features:

  • Multi-tier payments for affiliates
  • Automatic payment processing
  • Easy filtering options by products, sales, and dates, as well as front-end only filtering
  • Ability to set custom rules for affiliate approval, payment, and upgrading
  • Option to manually authorize affiliates

Payment and Tax Process

Thrivecart is a versatile platform that supports a variety of payment models, including one-time payments, memberships, and installment payments. It also offers automatic alerts for membership customers when their card is due to expire, needs renewing, or requires payment of outstanding amounts.

Thrivecart makes it easy to offer discounts by allowing you to add coupon codes or URLs with expiration dates, as well as fixed discounts, shipping offers, percentage discounts, and restricted coupons. You can receive alerts every time a coupon is used for a successful sale.

The platform supports most major payment gateways and processors, including Apple Pay, Google Pay, and PayPal, and can process payments in 22 international currencies. Thrivecart includes a tax estimation feature that automatically calculates the tax based on the location of the customer, and adds it to the price of the item. This makes the process easier and more convenient for starters who may not be familiar with international taxation.

A/B Testing

Thrivecart enables you to create sales funnels based on the behavior and activities of your website visitors, helping you to convert them into paying customers. By using the Funnels feature, you can set up impulse-buy products on the checkout page that the customer has shown interest in. You can also add bump offers, discounts on additional purchases, add-on product suggestions, and upsells to entice customers to buy more.

With Thrivecart, you can perform A/B testing to experiment with various sales funnel strategies and determine the most effective one for your products. With this feature, you can test different parts of your checkout page and optimize your funnel for maximum conversions.

Checkout Pages

Thrivecart offers a variety of checkout designs to suit your needs, including One-step, Two-step, Popup, and Embedded templates. The One-step template displays all checkout information on a single page for a straightforward checkout process, while the Two-step template allows you to gather additional business information from customers before checkout. The Popup template is perfect for impulse-buy items, as it opens a checkout page when customers click on a popup. Finally, the Embedded template allows you to direct customers to your checkout page from other websites that support Thrivecart integration.

Custom Page Builder

Thrivecart's editing tools make it simple to create highly effective checkout pages, even if you don't have advanced programming or design skills. With a user-friendly drag-and-drop interface and a vast collection of pre-made templates, you can quickly design stunning product pages, funnel pages, and checkout pages. The only limit is your imagination.

Reporting and Analytics

Thrivecart equips you with market insights that are vital for planning future sales. By providing you with real-time metrics and business projections, you can make informed decisions to avoid cancellations and refunds.

With Thrivercart, you can also target customers who have abandoned their carts, visited your store multiple times, or have payments due by setting predefined rules. For example, you can analyze the number of clicks on a certain page or product and display a strategic ad for that customer on the checkout page.

You can also contact customers through text, email, or notifications using the predefined rules. Furthermore, you can generate reports on product performance, estimated daily revenue, and manage customer subscriptions. Thrivecart simplifies the process of chasing due payments and analyzing customer data such as card expiration, lifetime purchases, and most recent activity.


Thrivecart offers seamless integration with a wide range of third-party platforms, ensuring maximum compatibility and flexibility for users.

Autoresponders and Email Marketing Platforms

Thrivecart supports a variety of email marketing platforms, enabling you to connect with your customers through emails, send payment reminders, product promotions, and more. Here are some of the list of top email marketing services that Thrivecart supports:

  • ActiveCampaign
  • GetResponse
  • Keap
  • Hubspot
  • Mailchimp

Payment Services

Offering multiple payment options to customers is crucial for closing more sales. Thrivecart understands this and currently supports several payment gateways, including the world’s largest processor, Paypal. However, the company is actively working on adding more payment providers to its platform to offer even more options to customers.

At present, Thrivecart accepts payments through the following gateways:

  • Google Pay
  • PayPal
  • Apple Pay
  • Stripe
  • Authorize.net

Fulfillment Services

If you are selling physical products that require shipping, a fulfillment service is necessary. Thrivecart integrates smoothly with Shopify, one of the largest fulfillment services available.

Here are the fulfillment services that Thrivecart supports:

  • Kunaki
  • Lulu
  • Shopify
  • Shipstation
  • Google Sheets
  • Printful

Notification and Sync Platforms

Thrivecart enables you to stay updated on your orders, cancellations, and other relevant information with the help of notification and synchronization services. You can also set up alert notifications for new orders and deliveries. Thrivecart supports the following services:

  • Slack
  • Google Sheets
  • Zapier

Subscription Services

Membership Integrations Supported by Thrivecart

When it comes to digital products like music, ebooks, and movies, having a membership service is crucial. Thrivecart supports several membership integrations to manage your digital products seamlessly. In addition, you can also integrate other membership services with Thrivecart through Zapier.

Here are the membership integrations that Thrivecart supports:

  • Digital Access Pass
  • Membermouse
  • LifterLMS
  • Thrive Apprentice
  • Wishlist Member

Pricing Plans of Thrivecart

Thrivecart offers a one-time purchase model with two plans available: Standard and Pro. Both plans have a lifetime validity.

Standard plan:

  • One-time cost of $495
  • Sales funnels and high conversion checkout pages
  • Unlimited cart page creation
  • Industry-standard customer service
  • Market analysis and reporting
  • Tax estimation
  • Real-time conversion rates and traffic analysis
  • Customer behavior rules for better sales strategies

Pro plan:

  • One-time cost of $690
  • Smart business predictions and projections
  • Automatic tax estimation
  • JV contacts
  • Refined user management
  • Unlimited custom domain name
  • Dunning (Subscription Save)
  • A powerful affiliate management system


  • Thrivecart seamlessly integrates with numerous payment options to ensure smooth payment processing.
  • The platform provides an affiliate marketing program that enables easy product advertising and allows you to set up affiliate commissions.
  • You can create coupons and discounts for your products to increase their appeal to potential buyers.
  • One-click upsells and order bumps are available to help boost your sales.
  • The sales funnel builder feature allows you to create sales pages and conduct A/B testing to determine the most effective page for conversions.


  • Selling physical products may not be ideal on Thrivecart.
  • Customer support on Thrivecart may not meet their advertised standards.


When it comes to the checkout page, it is the final hurdle in the sales process and requires a well-designed page with a winning strategy to ensure customers complete the deal. In my opinion, Thrivecart offers everything necessary to reduce abandoned cart rates and boost sales with just enough tools to make the deal irresistible. While the one-time payment may be a deterrent, the platform delivers what it promises. Initially, analyzing the large amount of data may be challenging, but after the learning curve, the road ahead is straightforward. Thrivecart is best suited for medium to large businesses that require market insight, affiliate programs, sales/marketing reports, and more.

However, if you are seeking beginner-friendly checkout software, Samcart is a great competitor with an interface that is slightly easier to navigate and better design features than Thrivecart. You can check out our Full Review of Samcart or read the Top Alternatives for Thrivecart to find more options.

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