TikTok is one of the most loved apps of today’s generation and even business owners. This social media platform has gained its spot as the most downloaded app on the play store.




Given the massive users of TikTok, marketers are getting the most out of the platform for their businesses. And Hashtag campaigns are one of the effective campaigns that they are utilizing.

The Importance of Hashtags on TikTok

We all have encountered hashtags on other social media sites, or if you haven’t– hashtags are essential to Optimize your posts or to simply make them visible to the user.

Hashtags are more like keywords and SEO for websites that when you use it right, your post will increase its exposure to your target audience. You don’t want your post to get lost in the vast ocean of posts, right?

Usually, when users search for a particular topic, TikTok will eventually suggest your posts if you have the relevant hashtags laid on them. Hashtags are like your way of telling TikTok about what your post is all about, letting the app categorize it with similar content.

Why Do You Need TikTok Hashtag Campaigns?

Reach Target Audience Using TikTok Hashtag Campaigns

As mentioned, using the right hashtags for the right posts will help you boost your brand awareness and reach. One thing about hashtags is you can target the right audience to increase your potential customers.

For instance, if your product niche is all about winter clothes, you can include such hashtags that are connected with the winter season.

Gain More Followers

If your brand is gaining the exposure that it needed, there is a higher possibility that more and more people are going to follow you. More followers mean more chances of getting potential lead customers and sales.

Highlight Your Competitors

As the old saying goes, be close to your friends but closer to your enemies. Knowing what your competitors do will let you build strategies to keep up with them.

And TikTok Hashtag Campaigns will help you do that because when you use hashtags that are related to your niche, you will see on the hashtag feed those industries that are also using the same hashtags.

Tips to Find the Right Hashtags for Your TikTok Campaign

The benefits of hashtags to your TikTok marketing campaign are undeniable, so now, what you need to do is to find out how you’re going to come up with the right and effective hashtags.

Well, you don’t need to look as we already have the answer to your problem here in this article. Here are the tips that you should remember to find the right Hashtag for your TikTok campaign:

Analyze the Competition

When you’re starting out on a completely new platform, it is not a sin to look for inspiration, like learning from other companies. Follow particular competitors to learn their strategies for making effective hashtags for their brands.

Learn from the best, and later on, you’ll eventually find yourself innovating your own unique strategies for your TikTok hashtag campaigns.

Although you should avoid relying too much on this strategy alone, use other techniques, and mix them together for better results.

Optimize Hashtag Finder Tools

One mantra that most business owners are using is the saying that goes, “Work smarter, not harder.” Well, this strategy is the perfect solution if you want your work to be done easily.

You will find plenty of Hashtag finder tools out there and even those that are connected to other social media sites such as Instagram and Twitter.

Create Your Own Hashtags

If your brand already garnered your target followers, reach, and exposures, creating your own hashtags could be a powerful drive to increase the engagement rates of your posts.

Tricks to Have a Successful TikTok Hashtag Campaigns

One Hashtag for One Campaign

This is what we call the power of 1:1 ratio, wherein you focus on one hashtag at a time. Using a single hashtag won’t leave your audience confused about which hashtag to use.

Show Off Your Product

One of your main goals is probably to gain exposure for your brand and your products. So, of course, you don’t forget about incorporating your products or services on your TikTok hashtag campaigns because that’s the sole reason why you’re doing it anyway.

It would be useless if your hashtag challenges are getting much attention, but you’re not leading your audience to get to know your products.

Add Some Interactive Sound to Your Video

TikTok is all about creating short videos that would make people engage. Visuals like written text laid on videos are important but adding interactive sound is much more engaging.

Take Advantage of User-Generated Content

User-generated content is one effective strategy to build connections and trust with your audience. It is also one great social proof that can lead you to more new followers.

There is a feature in TikTok where users can duet a video. It is one great way to optimize your UGC. So, try this feature to duet users that have shared their experience using your products.

The Simpler, The Better

Using simple words is true to every written work may it be blogs, emails, social media contents, ad copy, and most importantly hashtags.

Hashtags are connected words without spaces, so there is a big chance for the users to get confused when they encounter hashtags that are hard to decipher.

So, using simple and clear words will cut the chase for the users to avoid mistakes in using your hashtags.

Take Advantage of Trending Memes

Memes are everywhere, and we can’t deny the fact that they are really quite engaging. So, taking advantage of memes by posting some on your campaign will help you get more attention.

Although, one thing to avoid is just randomly picking memes that aren’t connected to your campaign. You sure need to choose relevant memes.

Use Self-explanatory Hashtags

As mentioned a while back, hashtags should be simple and clear, which means that it should be easy to understand. So, try to focus on making the message of your Hashtags direct and self-explanatory.


Optimizing TikTok Hashtag Campaigns are highly effective if you know how to mix and match strategies. Well, you don’t have to be an expert to do this, just simple trial and error would suffice for you to find your own unique strategy and succeed on TikTok.

Moreover, if you just follow most of the tips here, we are sure that you’ll get the result that you want.