Wondering how to understand your customers better? Avoid making blind assumptions or monitoring them; instead, use customer profiling tools.

These tools can provide valuable insights for consumer brand products, sales, and marketing teams. By creating customer profiles, you can thoroughly understand current and potential customers and increase your competitive advantage.

We have put together a list of 5 exceptional customer profiling tools including their unique features and pricing plans to assist you in getting started.

1. Remesh

Remesh leverages AI technology to facilitate large-scale customer conversations, allowing you to obtain qualitative insights in real time. Through its analysis of responses during the conversation, Remesh offers a valuable solution for saving time and resources while delivering significant results in market research.


  • Employ AI for response analysis
  • Real-time analysis of open-ended responses
  • Conduct simultaneous live conversations with up to 1000 individuals


See their pricing options by requesting a demo.

2. Toluna

Toluna is an all-encompassing tool for consumer insights. With Toluna, you can obtain information on customer satisfaction and loyalty, identify the market's scope, measure your Net Promoter Score (NPS), and map the customer journey.


  • Participate in real-time discussions with your customers
  • Leverage insights from a global panel of over 40 million individuals
  • Interactive dashboard featuring in-platform analytics capabilities


Schedule a demo to get started.

3. Pollfish

Pollfish is another customer profiling software with a focus on mobile devices. It offers a unique feature where the survey appears while respondents are using certain apps on their phones, such as when playing a game, making it an ideal option for short surveys. With access to over 250 million real consumers worldwide, Pollfish provides a reliable means of gaining insight into the thoughts and opinions of the majority.


  • Prioritizes mobile devices by presenting surveys in third-party apps
  • Quick and easy setup, allowing for prompt data collection
  • Utilizes organic sampling techniques in surveying


  • Basic plan – $95.00 per month
  • Elite plan – custom pricing

4. SurveyMonkey

SurveyMonkey is a renowned survey platform that facilitates gathering consumer insights with the aid of integrated panels, offering access to over 144 million people in more than 130 countries.


  • Create and distribute surveys quickly and effortlessly
  • Analyze your data automatically with their dashboard
  • Gather feedback via various channels, including web links, emails, mobile chats, and social media


  • Team Advantage – $25.00 per user per month
  • Team Premier – $75.00 per user per month
  • Enterprise – contact sales

5. 11Ants

If you're operating a loyalty program, consider 11Ants. Instead of allowing the data in your loyalty program to go to waste, 11Ants can turn it into a valuable asset that benefits your entire company.


  • Uses data from retailer loyalty programs to its advantage
  • Features a micro-segment builder for developing detailed segments and action plans
  • The consumer scoring module enables the identification of the most potential target groups


Their pricing starts at $5k per month but you can request a demo to learn more about their offers.


Choosing the appropriate customer profiling software can significantly benefit your business. We have explored some of the most in-demand tools available and hope that it has aided you in making an informed decision.

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