Top 7 Best Video Marketing Software of 2022

If you're looking for a way to increase awareness of your business or to reach out to a new audience, video marketing may be the answer.

Video marketing software is an invaluable tool for any business. It allows you to create videos that promote your business and reach a wider audience.

With video marketing software, you can customize your videos to reflect your business’s unique brand identity.

You can also produce videos that are more engaging and persuasive, which can help you close more sales.

Animoto

Animoto is a video creation platform that allows users to create professional-quality videos using photos, video clips, and music.

The platform is easy to use and offers a wide range of features, making it a great option for those looking to create engaging videos.

With Animoto, users can create videos of any length, add text and branding elements, and select from a variety of professional-quality themes.

In addition, the platform offers a wide range of stock photos and video clips, making it easy to find the right content for your video.

Best of all, Animoto provides users with a simple way to share their videos with the world. Whether you're looking to create a marketing video or simply share a memory with friends and family, Animoto makes it easy to create and share beautiful videos.

Features:

If you're looking for powerful video marketing software, Animoto is worth checking out. It offers a wide range of features that can help you create high-quality videos quickly and easily.

Here is the list of features offered by Animoto that you should know about:

• User-friendly interface makes it easy for anyone to create professional videos
• You can customize your videos with a variety of fonts, colors, and effects
• Has a large music library with over 1 million songs to choose from
• Offers a variety of templates to choose from, so you can find the perfect style for your videos
• HD quality videos that you can share your videos on social media or embed on your website or blog

Pricing:

Animoto offers a wide range of pricing options to fit any budget. They offer a free version that has limited features for creating videos and a paid version that is good for promoting your brands. You can start by getting a free to-create account.

Free – $0.00

• Access to 50 music tracks
• Create standard quality with 720p
• Allows unlimited social sharing and screen recording
• Edit videos with 3 standard fonts available and 30 color swatches

Basic – $8.00 per month

• Access all features from the free plan
• Remove Animoto branding on your videos
• Create a high-quality video with HD1080p
• Allows unlimited downloads

Professional – $15.00 per month

• Access all features from the basic plan
• You can add your brand logo and colors
• Access to 3,000 licensed music tracks
• Edit videos with voiceovers and 40 professional fonts available
• Access to 1 million+ licensed stock photos and videos from Getty Images

Professional Plus – $39.00 per month

• Access all features from the professional plan
• Access accounts for up to 3 users
• Get licensed to resell business
• Edit videos by uploading your own font and saving multiple brands
• Access to 100 million+ licensed stock photos and videos from Getty Images
• Get 30-minute consultation with a video expert and allows collect stamped comments

PowToon

Powtoon is a great way to create animated videos. You can use Powtoon to create explainer videos, product demos, training videos, and more.

The best part about Powtoon is that it's easy to use. You can create a video in minutes, without any prior experience. Plus, there are millions of royalty-free images and music tracks available to use in your video.

If you need help, there's a huge online community of Powtoon users who are happy to share their tips and tricks.

Features:

PowToon is a user-friendly and intuitive software that offers users a wide range of features for creating high-quality animated videos.

Here is the list of features offered by PowToon that you should know about:

• Human resource tools to gather top talent and collect employees by creating attractive and engaging videos to make your business stand out
• Customized and create professional animated videos by using animated templates to save time
• With its easy user interface, you can make your own videos that promote your brand without design or tech skills
• Get support from different pieces of training, tutorials, live webinar, and in their own training center to guide you in making a quality video
• Create characters that match your brand by combining facial features, colors, accessories, hairstyles, and skin tone plus add your logo to introduce your brand to people

Pricing:

Powtoon offers different pricing plans that cater to the needs of both small businesses and large enterprises. For small businesses, there is the Lite plan which gives users access to all the basic features of the software. For larger businesses, there is the Professional plan that gives users access to all the features of the software. While the Business plan is good for businesses that need more customization options. All plans include removing the PowToon brand name, downloading video 1080p, privacy control, and 24/7 priority support.

Lite – $10.00 per month

• Remove the PowToon watermark on exporting a file
• Allows 5 premium export per month
• Create videos with a maximum duration of 10 minutes

Professional Plan – $60.00 per month

• Access all features from the lite plan
• Allows unlimited premium exports
• Access to 100+ pre-built design templates
• Get pro assets, animations, images, footage, and music
• Create videos with a maximum duration of 20 minutes

Business – $100.00 per month

• Access all features from the professional plan
• Get unlimited access to all content with 100GB of storage
• Upload your own fonts and build your own custom characters
• Create videos with a maximum duration of 30 minutes

Biteable

Biteable is a great video creation tool that makes it easy to create engaging videos. Whether you're looking to create a video for your business or for personal use, Biteable has everything you need to get the job done.

Biteable has a wide range of templates to choose from, or you can start from scratch and create your own video. The Biteable team is always adding new features and templates, so you'll never get bored with the platform.

Once you've created your video, you can share it on social media or embed it on your website.

Features:

Biteable is the world’s simplest video maker, and it’s perfect for creating marketing videos, product demos, and more. With Biteable, you can create professional-quality videos in minutes, without any prior experience or design skills. Plus, our huge library of templates and animations makes it easy to get started.

Here is the list of features offered by Biteable that you should know about:

• Create an irresistible video that promotes your brand and drives conversions
• Add your own logo, images, and text to create a custom look
• Choose from a huge library of templates, scenes, and effects
• Easily share your videos on social media, your website, or anywhere else
• Create an animation of your messages with show-stopping visuals

Pricing:

Biteable offers a variety of pricing options to fit the needs of your business. Whether you are a small business or a large corporation, Biteable has a plan that will work for you.

Pro – $49.00 per month

• Unlimited export HD videos with unlimited cloud storage
• Royal-free music library with video analytics and 24/7 support
• Create animated characters, icons, and media plus access to image clips and stock footage

Team- $99.00 per month

• Access all features from the pro plan
• Access account to 3 team members
• Collaboration tools for editing and team folders
• Access to premium soundtracks and templates
• Add fonts, logos, and colors to your videos to promote your brand

Magisto

Magisto is an app that makes video editing easy and beautiful, especially movies. It’s fast, simple, and free to use. Just choose the photos and videos you want to put in your video, then leave the rest to Magisto

The app uses artificial intelligence to select the best footage and photos and then edits them together into a cohesive story. You can also add music, titles, and transitions to personalize your movie.

Magisto makes it easy to share your movies with friends and family, and you can even post them on social media.

Features:

Magisto is a video marketing software that offers users a wide range of features to help them create and market their videos. Some of these features include automatic video editing, video creation from photos and videos, marketing tools, and more.

Here is the list of features offered by Magisto that you should know about:

• Create and easily edit your business videos with an AI-powered editor
• Upload and download your videos and store them in a secure cloud
• See results and progress of your video promotion with track analytics
• Share files and private video links with a protected password with your team
• Choose an editing style and add music from their soundtrack library to put into your videos

Pricing:

Magisto offers a variety of pricing plans to fit your needs. They also offer a free trial for their paid plans for you to test out the software before committing to it. You can also downgrade or upgrade your current plan if your needs change.

Premium – $4.99 per month

• Create videos with a maximum duration of 10 minutes
• Get access to Magisto's full video editor tools
• Choose premium editing styles for your video creation
• Allows unlimited downloads of your videos

Professional – $9.99 per month (Try a 7-day free trial)

• Access all features from the premium plan
• Get access to up to 3 million full HD iStock images and video clips
• Get access to Magisto's advanced video editor tools
• Choose professional editing styles for your video creation
• Customize your own video and add brand names, logos, and text

Business – $34.99 per month (Try a 7-day free trial)

• Access all features from the professional plan
• Get email marketing tools and easily export your videos to Facebook Ads
• Embed videos on any website and see progress with video analytics
• Download videos in full HD and get priority customer support for issues

Try a 7-day free trial offered by Magisto by clicking the link below —

WeVideo

WeVideo is a cloud-based video editing platform that enables users to create professional-quality videos with minimal effort. The platform provides users with a wide range of tools for editing video footage, including trimming, transitions, and special effects.

Additionally, WeVideo makes it easy to share videos with others by providing a built-in video player and social media integration. Best of all, the free-to-use video editor is an ideal solution for anyone who wants high-quality videos without spending a lot of money.

Features:

WeVideo is one of the most popular video marketing software because it offers a wide range of features that are essential for effective video marketing.

Here is the list of features offered by WeVideo that you should know about:

• Use an extensive and customizable range of templates to create engaging and promotional videos
• Use powerful effects such as a green screen to save money and time plus animations on your videos that also allow screen recording
• Promote your brand by adding colors, fonts, logos, and brand names on your own videos to become known to your customer
• You can edit videos anywhere, anytime through Android and IOS and download them on camera roll and share it on your social platforms
• Add songs, sound effects, and other audio to your videos by choosing on music library plus make transitions to enhance sounds

Pricing:

WeVideo offers different pricing plans that have features that are suitable for amateurs and professionals.

Creator – $9.00 per month

• Unlimited creation and publish videos
• Store files with unlimited storage
• Download videos with 4K Ultra HD resolution
• Get brand management with premium templates to use

Business – $36.99 per month

• Access everything from the creator plan
• Access collaboration tools for file sharing and editing
• Create and customize your own template for your videos
• Access to user management with team license for 3 seats

Enterprise – Book a demo

• Access everything from the business plan
• Flexible pricing depending on your needs
• Get personal customer support for guidance or issues

Vidyard

Vidyard is a video hosting and analytics platform that enables businesses to generate leads and drive sales through the use of video.

With Vidyard, businesses can create, host, and track videos across multiple channels, including websites, social media, email, and paid advertising. It also provides comprehensive analytics that allows businesses to track viewing behavior and engagement, as well as conversions and ROI.

In addition, Vidyard offers a suite of tools to help businesses create professional-quality videos, including a video recorder, editor, and playback capabilities.

Features:

Vidyard offers an impressive suite of features that can help you get the most out of your video marketing. You can create and host an unlimited number of videos, track viewer engagement with video analytics, embed videos on your website or blog, and even create calls-to-action to drive viewers to take a specific action after watching your video.

Here is the list of features offered by Vidyard that you should know about:

• You can create custom forms and surveys that collect leads directly from viewers
• Powerful video hosting and playback capabilities make it easy to upload, share, and embed videos on your website or blog
• The platform’s dynamic analytics give you insights into how people are watching your videos, who is sharing them, and where viewers are coming from
• Provides a range of tools for creating and editing videos, including built-in templates, motion graphics, and green screen support
• Integrates with a wide range of marketing automation platforms, making it easy to send targeted emails based on viewer activity

Pricing:

Vidyard offers a variety of pricing plans to its users. The company has a “freemium” option that allows users to upload and share videos for free. Vidyard also offers a paid subscription plan which includes additional features, such as private video hosting, lead capture, and email campaigns.

Free – $0.00

• Access video editing tools to create promotional videos
• Create up to 25 videos to store in your library
• Collaboration tools to share files and videos with your teams and share in public via social media, email, and more

Pro – $19.00p per month (Try a 14-day free trial)

• Get everything from the free plan
• Create unlimited videos for your promotions
• Get video insights and call-to-action for your videos

Business – Talk to sales

• Get everything from the pro plan
• Integration from CRM and MAP
• Fully customize your brand on sharing pages
• Get full video analytics to see video performance

Try a 14-day free trial offered by Vidyard by clicking the link below —

Wistia

Wistia‘s video hosting and marketing platform have been specifically designed to help businesses scale their operations, from the ground up. The robust set of features is perfect for any company looking at scaling quickly or even just getting started with an online video content strategy.

The company allows businesses to upload and share videos, and provides tools for managing and analyzing video content. Wistia's video player is designed to be highly customizable. It also has several unique features such as the ability to add annotations and calls-to-action.

In addition, the company also offers a wide range of integrations with other business tools, making it easy to use video content in conjunction with other marketing initiatives.

Features:

If you're looking for video marketing software that offers amazing features, Wistia is a perfect choice. With Wistia, you can easily create videos, track how people are watching them, and optimize your videos for better results. In addition, Wistia also offers powerful analytics and engagement tools that will help you get more out of your video marketing efforts.

Here is the list of features offered by Wistia that you should know about:

• Manage and store your files on a centralized cloud-based video CMS
• Share video content easily to let your brand stand out with beautiful video galleries
• Record your videos with a soapbox and export the file to Wistia for sharing and editing
• Optimize videos to reach new and target audiences with integrations on Facebook and Google
• A/B testing to see what works best and powerful video metrics to see who is watching your videos that you can convert into leads

Pricing:

Wistia has a variety of pricing plans that you can choose from depending on your needs. You can either choose the monthly subscription or the annual subscription. They offer a free trial on their paid versions so that users can try out the features before committing to a plan.

Free – $0.00

• Create up to 10 videos
• Access only to one user
• Access to the customizable player with basic analytics

Plus – $19.00 per month (Try a 14-day free trial)

• Get everything from the free plan
• Create up to 20 videos
• Access to three users
• Create forms for capturing leads

Pro – $79.00 per month (Try a 14-day free trial)

• Get everything from the plus plan
• Create up to 50 videos
• Access to five users
• Video heatmaps use analytics

Advanced – $319.00 per month (Try a 14-day free trial)

• Get everything from the pro plan
• Create up to 250 videos
• Access to twenty users
• Allows integrations to other marketing tools

Try a 14-day free trial offered by Wistia by clicking the link below —

Bottom-line

As video marketing becomes more and more popular, the need for great video marketing software grows. The best video marketing software will help you create amazing videos that capture your audience’s attention and keep them engaged. They will also make it easy to share your videos with a wide audience.

With so many great options available, it can be hard to choose the right video marketing software for your needs. But with a little research, you should be able to find the perfect software for your business. That's why we have outlined the top 7 best video marketing software of 2022 in this article. Make sure to check them out!

Frequently Asked Questions (FAQs)

Question 1: What are the different types of video marketing software? There are a variety of different video marketing software options available, each with its own strengths and weaknesses. The most common types include Video creation tools that help you create your own videos, either from scratch or by editing existing footage. Video hosting platforms allow you to upload and share your videos with the world. Lastly, Video marketing tools help you to better understand and analyze your audience's behavior around your videos. It can also help you to create more effective video marketing campaigns.

Question 2: What are the benefits of using video marketing software? There are many benefits to using video marketing software, these include improved engagement which can help to capture attention and keep it for longer periods of time. Increased ROI often outperforms other forms of marketing. It also helps in the understanding of your audience who is watching your videos and what they're interested in. This information can be used to create more effective videos and target your marketing efforts more effectively.

Question 3: What factors should I consider when choosing video marketing software? There are many factors to consider when choosing video marketing software. The most important factor is usually cost, as you want to make sure the software fits within your budget. Other important factors include features, ease of use, and integrations. You'll also want to make sure that the software you choose is compatible with the other software and systems you use.