Although email marketing is often considered the traditional and dependable way of communicating with subscribers and customers, it remains the most effective method to reach out to your existing audience and generate more sales at a low cost.
In contrast, other channels, such as Facebook or Google ads, have become increasingly expensive with diminishing returns. Therefore, incorporating email marketing is essential if you run a WooCommerce store.
The crucial question is, which is the best email marketing platform for WooCommerce?
This article will explore the top 10 email marketing plugins available on WooCommerce. We will delve into their primary features, pricing, and everything you need to know to make an informed decision.
1. Omnisend
Omnisend, an ecommerce-focused platform, is one of the leading email marketing plugins available for WooCommerce. It facilitates merchants in sending relevant messages through email, SMS, and push notifications.
Omnisend's intuitive builders and pre-built templates make creating emails, popups, and SMS messages an easy task. However, the most lucrative aspect of the platform is its automation workflow.
With Omnisend's pre-designed templates and trigger rules, you can automatically send messages to your customers. For instance, if a customer abandons their cart or subscribes to your newsletter, Omnisend will send them relevant messages without requiring any manual intervention.
Features:
- Design emails quickly and easily with a drag-and-drop email builder
- Precise visitor targeting with email segmentation for personalized messaging
- Consistent sales growth with automation workflows for a variety of triggers
- Test your email campaign effectiveness with A/B email campaign testing, including email content and subject lines
- Enhance your campaigns with SMS marketing and push notifications
- Analyze KPIs and top performers using advanced reporting tools that offer a comprehensive overview
- Build your email and SMS lists with mobile-optimized WooCommerce popups and forms.
Pricing:
- Free
- Standard – $16.00 per month
- Pro – $59.00 per month
2. Mailpoet
Mailpoet is a well-known WooCommerce email marketing plugin that simplifies setting up automated emails to recover abandoned carts, build long-term customer relationships, and achieve more.
Using its user-friendly email editor, you can effortlessly send your subscribers newsletters and promotional email campaigns. Nevertheless, depending on your subscription plan, you might have to provide your own hosting service to send messages.
Features:
- Craft engaging email newsletters
- Automate welcome and abandoned cart email messages
- Utilize customizable WordPress email templates
- Create and customize signup forms
- Refine audience targeting with segmentation
Pricing:
- Free
- Business – $9.00 per month
- Agency – $26.00 per month
3. Privy
Privy is a WooCommerce email marketing plugin primarily designed for smaller or newly established ecommerce stores. It offers a variety of email templates and signup forms, and now also enables SMS or text message marketing. In addition, Privy provides basic email automation services such as welcome, order follow-up, abandoned cart emails, and more.
Features:
- Paid plans offer unlimited email sends
- Enjoy unlimited popups with any subscription plan
- Receive free shipping bar notifications
- Conduct A/B testing for multiple email campaigns
- Precise audience segmentation and targeting rules
- Access basic email automation workflows
Pricing:
- Free
- Starter Plan – $30.00 per month
- Growth Plan – $45.00 per month
4. Constant Contact
Constant Contact is a long-standing email marketing platform with a well-established presence in the industry for several decades. Over time, it has expanded to encompass most of the tools required by ecommerce merchants to connect with customers across various channels.
This WooCommerce email marketing plugin offers numerous useful features, including the much-needed WooCommerce email automation for merchants. Moreover, it includes segmentation, reporting, and other email marketing essentials.
Features:
- Leverage marketing automation features based on user behavior
- Access hundreds of professionally-designed email templates
- Utilize reporting tools to better understand your contacts
- Build customized signup forms and landing pages
- Conduct surveys, polls, and manage event RSVPs
Pricing:
- Core – $9.99 per month
- Plus – $45.00 per month
5. Mailchimp
Mailchimp is an email marketing tool widely utilized across various industries, including bloggers, influencers, and ecommerce merchants, with its WooCommerce email plugin offering a range of email marketing and automation features. Despite not being solely dedicated to ecommerce, it provides a diverse range of email marketing and automation features that can benefit online store owners.
These include abandoned cart workflows, cross-selling, upselling, and other useful functionalities. Moreover, Mailchimp boasts an intuitive user interface, making it one of the simplest WooCommerce email marketing tools to navigate.
Features:
- User-friendly interface ideal for small e-commerce businesses and beginners
- Extensive integrations with e-commerce platforms
- Multi-step journeys for seamless omnichannel selling
- Ample support resources for beginners
- A diverse selection of pre-designed templates
Pricing:
- Free
- Essentials – $13.00 per month
- Standard – $20.00 per month
- Premium – $350.00 per month
Bottom-line
Email marketing remains a practical approach to reaching and engaging customers in 2023. This is especially true for WooCommerce stores, where email marketing can be used to recover abandoned carts, build lasting customer relationships, and increase sales.
Merchants can effectively create targeted and visually appealing email campaigns, reaching the right audience at the right time using the suitable WooCommerce email marketing plugin. From the popular and versatile Mailchimp to the e-commerce-specific Omnisend and the beginner-friendly Mailpoet, plenty of options are available for merchants of all sizes and needs.
With the right email marketing plugin, WooCommerce merchants can take their sales to the next level in 2023 and beyond.
Readers Disclosure: Our content is supported by our reader, that means some of the link from this article and within this website are affiliate links. If you click any of these links, then we may earn a commission with no extra cost to you.
