Email marketing is the biggest selling channel of the world and knowing the right way to do email marketing will make you money for lifetime. In this articleI will explain, how you can write kickass email that will convert your subscribers to buyers.
Cold email isn’t spam. It shouldn’t feel like spam when you press send. If it does, then the problem is your message. Too many internet marketers think of sending email to follow up is spamming.
How else are you to connect to other businesses online? Just by meeting them on message boards or at conventions? Reaching out to others is a vital part of business. There’s nothing at all wrong with trying to make sales through cold emailing. That doesn’t mean you shove a sales pitch down their throat from the very beginning. It shouldn’t be that way.
Everyone knows that it feels like to receive an email from a stranger. You’re always very cautious in the beginning. You read it as if it were a scam from the very get go. Everyone is always cautious when they open up an email from someone they don’t know.
This is something that you must keep in mind when writing your cold emails. The reader already is skeptical. They have a right to be. It’s up to you to warm them up. It’s all about getting them to make the next step. What is that next step? That’s exactly what we’re going to talk about.
Keep It Short and Simple:
You’re not writing a masterpiece. Some people even skim an email to see how long it is before reading it. How long should a cold email me? You should probably try to keep it to below hundred words.
Anything more than two to three paragraphs is too much. You’re not trying to seal the deal here. You shouldn’t even be trying to make a sale. All you are trying to do is get them to read your email and respond back. That’s it. Don’t even expect them to buy from you without knowing anything about your product or service.
The first impression you make is so important. You don’t want to sound desperate. Don’t beg the person to buy from you. It should take just a few minutes for the person to read your email. That’s it.
Here is a quick example of one of the highest converting cold email:
Thanks for downloading my ebook [ebook Name].
This book will show you how to can get tons of
new customer through facebook marketing.
If you have not download the book yet you can
download the book here: [Link]
Once you get the book please reply to this email
saying “Got It” so I can confirm that you have downloaded
the book successfully
No one wants to read a novel written by a complete stranger. They will glance over your email and move on to the next one. The fewer words the better. Your email stands a better chance of being completely read if you keep it short and sweet.
Personalize the Email to Fit the Receiver:
Cookie cutter approaches rarely work when it comes to sending out cold emails. The reader wants to know that you took out the time to learn something about them. Include their name in the email and something about them.
You should read what their About Us page. Learn who they are and what they do. Try to be as personal as possible in the body of the email. You want them to feel like the email was written just for them.
This is the difference between legitimate cold emails and spam. Spammers could care less about the person. It’s all a numbers game to them. They view it the same as playing scratch off lottery tickets. If they send out enough emails, hopefully a few will bite. This is an extremely ineffective way of reaching out to people.
Show them that you know who they are. It’s best to not do the template thing. If you do go the template route, at the very least add a personal touch to it. You’re not just throwing anything out there and seeing what will stick. If you are, then it’s time to change that.
As funny as it sounds, you should try to be warm. Appeal to their human side. All day long people are dealing with sterile business. Be witty and funny. A little charm and humor goes a long ways.
Don’t Sell Right Off the Bat:
Your first email shouldn’t sell anything. This almost defies conventional wisdom. It shouldn’t. Not if your goal is to warm up the reader. You see, expecting a sale right away is the wrong approach. It comes across as being pushy and desperate.
You sound like someone who is in bad need of money. Just be laid back and lay the groundwork for your relationship. Yes, what you’re trying to do is, build a relationship. You want there to be something in between you and the reader. You’re not just a salesperson. No, that’s not who you are. You’re someone who has researched who they are and you’ve got something important to tell them.
What are you trying to do if you’re not out to make a sale right away? You want to get them to respond to your email. This is key to sending cold emails. The moment they respond something changes. You are no longer a stranger to them. They have shown an interest in what you have to offer.
This will give you ample opportunity to warm them up. It’s going to take more interaction to convert them. This is okay as long as you have a good percentage of people converting. You can’t expect to make sales without doing any work at all.
Try to Set Up a Phone Call or Another Line of Communication:
The phone call may seem like old technology, but it still gets the job done. Ask the person to include their phone number and a good time to call. You can walk them through a sales pitch over the phone.
Make sure they’re at their desk when you call. This will enable them to visit your site while you’re talking to them. This is the best chance you have to turn them into a customer. You’ll actually be able to pitch your product or service directly to them. Not all people are going to respond with their phone number or want to be called.
Don’t worry if they don’t respond with their phone number right way. The most important thing is that they respond. It shows they’re interested in what you have to offer. There is no amount of back and forth emails that are too many. Keep your focus on getting more customers.
Always remember that every new customer can suggest you to someone else. Sales have a way of snowballing. This is what happens when you work diligently towards the end goal. Being in a hurry to convert will only push them away.
The most important thing is that they’ve responded to your cold email. The importance of this can’t be overstated. You’ve got your foot in the door. Don’t make them slam it shut. You know what feels like when someone pushes way too hard to make a sale. Don’t be that guy. Mosey on along and warm them up. They just may need more convincing.
Give them room and allow the relationship to grow. If nothing comes out of it, at least you’ve got one more contact. Networking is invaluable and they may be useful to you at some point down the line.
Build Trust and Let Sales Comes to You:
One of the biggest mistake that online marketer does is they want to sell to their prospect right away, which is a huge mistake. There are a lot of competition out there in any niche. Everyone is pounding to make a quick buck, but that’s a mistake.
The best way to make your prospect buy from you, is make them trust you before they take any action. The only way you can build trust fast is by providing value to your prospect. Your prospect need to believe what you are talking about, and then the sale happens it self.
You can drive people to your blog or recommend other people’s content via email which will benefit your prospect. It don’t have to be your content, but it have to have quality. Once you build your relationship with your prospect then you will be able to make money in autopilot.
One of the best way to start your relationship perfectly is, start your email sequence using the Seinfeld Email Sequence. This email sequence helps you to make money and build relationship through your personal story. It was originally found by Russell Brunson from ClickFunnels.
You can easily try this out and see what kind of result you get.
You always have to make tweaks for your email make sure the content makes your prospect to open your email contently.
When should you begin your sales pitch:
There is no one size fits all answer to this question. You’re going to have to read the responses and see what they say. You can always test the waters and dangle a little something out there. Just don’t be surprised if they don’t bite right away.
You need to convince them why it’s in their interest to buy. This is what you’re job in sales is. It’s a huge mistake to think that your item will sell itself. Business is all about getting cozy with people. You shouldn’t be in sales if that’s a problem.
Sorry to sound harsh. Your job is to sell. Not send out a few cold emails and expect the cash to start pouring in.
It may take two or three emails before you can start your sales pitch. There’s nothing at all wrong with that. Who knows, it could take more. Just ease into it. Allow the conversation to flow. The emails you’re exchanging shouldn’t be long.
You should be writing no more than a few paragraphs. A few hundred words at the most. Any efficient person at typing should be able to pound out such an email in five to ten minutes at the very most. We’re not talking about trying to outdo Mark Twain.
Don’t hang on the phone forever. Much like email, just a few minutes is all you need. It all depends on how likely the person is to buy. You may want to spend longer if they show signs of buying.
It also depends on how much a client pulls in. It’s a whole different ballgame if you’re talking just a few hundred dollars compared to thousands. A potential client who will spend thousands. or more, is worth coaxing into a sale.
Cold Emails Don’t Have to Be Frigid:
Be personable and likeable. Care about the person on the other end. Don’t think of them as just another client. They are a human being and the response rate you get will be much higher by treating them as such. No one likes to be made feel like a number. They will see you as just another spammer.
There is a fine line between someone who sends out spam and a person who is too pushy with cold emailing. A bad reputation is made when someone crosses that line. There are people who cross that line without even knowing it. They think just because the message wasn’t sent by automated means that it isn’t spam.
That’s not the truth. You can just as easily manually send a spam email message as you can blast it with a automated software. The only difference is the method of delivery.
The art of cold emailing is one that is difficult to perfect. Those who do know its value. It means you can go out there and find all kinds of sales. Warming them up takes time and energy.
It’s worth it in the end if you’re serious about making sales. There is almost an endless amount of people to send emails to. Finding them is as easy as searching Google. The difficult part is turning the skeptical stranger into a customer. Doing so takes a certain amount of patience and a desire to connect with people on a human level.
Always respond quickly to those who get in touch with you. Keeping your email open at all times is a must. Time is of the essence. You don’t want to wait days to respond to their response. It’s even a good idea to check your email over the weekend.
This is where a smartphone comes in handy. There are times throughout the day when you look at it, even on weekends. Your response time is vital in that you want to strike while the iron is hot. A few days can seem like forever in the world of business. You can easily lose a customer by waiting too long.